Speak to the heart of your target audience and create a movement around your mission or campaign through this comprehensive, step-by-step approach to crafting messages that resonate.

Donald Miller, author of the bestselling Building a StoryBrand, has helped thousands of individuals, corporations, and justice-oriented organizations turn vision into action using the organized, easy to implement communication framework outlined in these pages.

Based on proven principles individuals and entire companies are using right now to bring awareness to their missions and brands, in this book Donald teaches you how to:

• Build a communication campaign that flows across key customer touchpoints to effectively develop, strengthen, and communicate your mission to the marketplace.
• Cultivate long-lasting awareness for your mission that can lead to a socially relevant movement around your message.
• Utilize the same practical, straightforward advice and actionable principles to create subsequent campaigns that leave a direct impact on the people they are meant to reach.

Simple and easy to understand, turn your vision into an amazing campaign that people not only pay attention to but also rally around as they become advocates of your brand and mission.

This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales. Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You're not alone. Based on proven principles from Building a StoryBrand , this 5-part checklist is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key customer touchpoints to effectively develop, strengthen, and communicate their brand's story to the marketplace. In this book, you will learn: The three stages of customer relationships. How to create and implement the one marketing plan you will never regret. How to develop a sales funnel that attracts the right customers to your business. The power of email and how to create campaigns that result in customer traffic and a growth in brand awareness. The keys to wireframing a website that commands attention and generates conversions. The inability to attract and convert new customers is costing business owners valuable opportunities to grow their brand. This prevents companies, both big and small, from making the sales that are crucial to their survival. With Marketing Made Simple, you will learn everything you need to know to take your business to the next level.

New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.

Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

This short conversation, enabled by you reading these words, causes a good deal of your active memory pattern to reflect mine when these words were written. This amazing level of communication, the ability to allow another to drive a large portion of your declarative memory, is called language. Language may well be the human capability that drove the need for more intelligence, rather than intelligence enabling language.

The conversation contained within the pages of this book is intended to impart what I have learned about the brain to your brain. The machinery of the human brain is described in order to understand what functions it provides. What brains are made of, neurons, what neurons build, neural components, and how those components interconnect to facilitate human intelligence are covered in detail. This information leads to an examination of how our brain works.

Explanations of how you store the patterns of experience, memory, how you build the associations and abstractions that facilitate intelligence, learning, and how your brain controls your behavior are offered.

My assumption is that the amount of neural patterns you have stored relating to neurons, neural components, and neural processes is very limited. The book begins with explanations and proceeds to analysis, all presented in a straightforward, accessible, comprehensive manner.

New York Times bestselling author, Donald Miller, makes growing a small business accessible to anyone. Running a small business is no easy feat. As a small business owner, it's easy to get overwhelmed by the number of hats you have to wear to be successful. You started the business so you could share the product you love with the world, but logistics are getting in the way. Donald Miller knows this frustration all too well. He faced the same challenge when starting his company. While he knew his time was best spent creating content for small-business owners, he was constantly being torn away to focus on things he didn't understand. After several years of figuring it out, Donald has decided it's time to share what he learned. In this book, you will learn: An easy-to-understand framework that can be applied to any business. How to navigate the ins and outs of finding and hiring the best candidates available to you. The best way to organize your company structure to maximize your skills and allow you to identify areas best handled by someone else. How to identify your and reach your key customers. Areas where you can increase capacity to better serve your customer. And much more. Growing a successful business is not easy, but it's not impossible. With the right guidance, anyone can expand their company and reach new customers.

"Bandit's Mountain" takes place in the wilderness of Montana, after an earthquake levels a prison and frees twelve convicts. The convicts embark on a killing rampage in their quest to Canada and freedom. Ben Harper is a man who has the world by its tail. He is a man of honor, a man who keeps his promises. As he crosses the Montana state line on his way home on military leave, he reflects back on his troubled youth and on a stranger he attempted to rob. This stranger would change his life and become the man Ben called his father. Tired and hungry, Ben stops at motel and meets Wanda Jenkins, a lonely waitress. This chance meeting soon develops into a passionate love affair. Ben continues on his way home, promising to return for Wanda. After suffering car trouble, Ben finally reaches his destination only to find his parents murdered and his world shattered. A bloody note, found in his father's lifeless hand, sends Ben off on a trail of vigilante justice to a place called "Bandit's Mountain."

The contributors provide a rich overview of the strengths and limitations of using risk assessment methods in the occupational health arena. This book brings together a distinguished group of experts in occupational health and risk assessment who express diverse views on the usefulness of risk assessment in the protection of worker health. Representatives from regulatory agencies, labor, industry, and academia consider both policy and technical issues, providing a rich overview of the strengths and limitations of using risk assessment methods in the occupational health arena. Both policy and technical issues are explored. Several contributors focus on the policy implications of regulatory agencies' increasing reliance on risk assessment to guide occupational and environmental risk reduction strategies. Others consider specific methodological issues relating to the application of state-of-the-art scientific developments to the evaluation of occupational risks. Chapters are organized to consider specific aspects of the field including current applications of risk assessment methods by federal regulatory agencies; approaches to improving the use of epidemiological data in risk assessment; the use of animal bioassay data to predict occupational risks; potential uses of cutting-edge scientific data on toxicological mechanisms, toxicokinetics, and biomarkers in risk assessment; specific issues including ethics, values, and sociopolitical aspects of the process, and a concluding chapter discussing future directions to the evaluation and regulation of risks to worker health and safety. Given the range of policy and technical issues explored, this collection will be invaluable to professionals as well as academics in the fields of occupational health and environmental risk assessment.

In his years as a professional figure skater, Olympic Gold Medalist Scott Hamilton learned to embrace the mind-set of working hard to beat the competition. In doing so, he found the strength to rise above every challenge life has thrown his way. But it seems competing to win has gotten a bad rap these days. We've bought into the belief that failure must be avoided at all costs and it's unfair to participants to rank their performances. Scott has lived a life filled with victories. But he wasn't born a winner. Neither were you. Some labels just have to be earned. In Finish First Scott explains how to understand your unique purpose, why you aren't a winner-yet, how to break the pattern of losing, why you should ditch fear and celebrate failure, and the importance of editing your critics. You'll be amazed at how simple and logical it is to be better than you've ever been. Awaken your greatest potential and embrace the fact that you were born for something special. We need to relearn that competition is a good thing because it drives us to live to the fullest and strive to be better than we ever thought possible. To finish first is something we all dream about. It's time to begin achieving those dreams.

Most people enter their professional careers not understanding how to grow a business. At times, this makes them feel lost, or worse, like a fraud pretending to know what they’re doing. It’s hard to be successful without a clear understanding of how business works. These 60 daily readings are crucial for any professional or business owner who wants to take their career to the next level.

New York Times and Wall Street Journal bestselling author, Donald Miller knows that business is more than just a good idea made profitable – it’s a system of unspoken rules, rarely taught by MBA schools. If you are attempting to profitably grow your business or career, you need elite business knowledge—knowledge that creates tangible value. Even if you had the time, access, or money to attend a Top 20 business school, you would still be missing the practical knowledge that propels the best and brightest forward. However, there is another way to achieve this insider skill development, which can both drastically improve your career earnings and the satisfaction of achieving your goals.

Donald Miller learned how to rise to the top using the principles he shares in this book. He wrote Business Made Simple to teach others what it takes to grow your career and create a company that is healthy and profitable.

These short, daily entries and accompanying videos will add enormous value to your business and the organization you work for. In this sixty-day guide, readers will be introduced to the nine areas where truly successful leaders and their businesses excel:

• Character: What kind of person succeeds in business?
• Leadership: How do you unite a team around a mission?
• Personal Productivity: How can you get more done in less time?
• Messaging: Why aren’t customers paying more attention?
• Marketing: How do I build a sales funnel?
• Business Strategy: How does a business really work?
• Execution: How can we get things done?
• Sales: How do I close more sales?
• Management: What does a good manager do?

Business Made Simple is the must-have guide for anyone who feels lost or overwhelmed by the modern business climate, even if they attended business school. Learn what the most successful business leaders have known for years through the simple but effective secrets shared in these pages.

Take things further: If you want to be worth more as a business professional, read each daily entry and follow along with the free videos that will be sent to you after you buy the book.

This book provides recently developed and tested methods for assessing the strengths and weaknesses of planning and policy options. Several contributions focus on new substantive areas of concern in planning evaluation, including environmental justice and sustainable urban development. Applications of evaluation in several planning contexts are demonstrated, and special problems that these pose are assessed. Several chapters address how to communicate the process and results to several stakeholder groups, and how to engage these groups in the evaluation process. Each chapter employs a real-world case in practice, thus dealing with the complexity of applying planning evaluation, and providing practical advice useful in similar situations.

New York Times bestselling author Donald Miller shares the plan that led him to turn his life around. This actionable guide will teach you how to do the same through journaling prompts and goal-planning exercises. There are four characters in every story: The victim, the villain, the hero, and the guide. These four characters live inside us. If we play the victim, we're doomed to fail. If we play the villain, we will not create genuine bonds. But if we play the hero or guide, our lives will flourish. The hard part is being self-aware enough to know which character we are playing. In this book, bestselling author Donald Miller uses his own experiences to help you recognize if the character you are currently surfacing is helping you experience a life of meaning. He breaks down the transformational, yet practical, plan that took him from slowly giving up to rapidly gaining a new perspective of his own life's beauty and meaning, igniting his motivation, passion, and productivity, so you can do the same. In Hero on a Mission, Donald's lessons will teach you how to: Discover when you are playing the victim and villain. Create a simple life plan that will bring clarity and meaning to your goals ahead. Take control of your life by choosing to be the hero in your story. Cultivate a sense of creativity about what your life can be. Move beyond just being productive to experiencing a deep sense of meaning. Donald will help you identify the many chances you have of being the hero in your life, and the times when you are falling into the trap of becoming the victim. Hero on a Mission will guide you in developing a unique plan that will speak to the challenges you currently face so you can find the fulfillment you have been searching for in your life and work.

This book provides recently developed and tested methods for assessing the strengths and weaknesses of planning and policy options. Several contributions focus on new substantive areas of concern in planning evaluation, including environmental justice and sustainable urban development. Applications of evaluation in several planning contexts are demonstrated, and special problems that these pose are assessed. Several chapters address how to communicate the process and results to several stakeholder groups, and how to engage these groups in the evaluation process. Each chapter employs a real-world case in practice, thus dealing with the complexity of applying planning evaluation, and providing practical advice useful in similar situations.

This title was first published in 2000. Encouraging, even requiring, higher density urban development is a major policy in the European Community and of Agenda 21, and a central principle of growth management programmes used by cities around the world. This work takes a critical look at a number of claims made by proponents of this initiative, seeking to answer whether indeed this strategy controls the spread of urban suburbs into open lands, is acceptable to residents, reduces trip lengths and encourages use of public transit, improves efficiency in providing urban infrastructure and services, and results in environmental improvements supporting higher quality of life in cities.

Originally published in 1997, Urban Environmental Planning provides a groundbreaking overview of innovative methods and techniques for measuring and managing the environmental effects of urban land uses on other urban activities. Fully revised and updated, this second edition brings together a team of leading environmental planners and policy makers from the US, UK, Europe and SE Asia to address the central questions confronting sustainable urban development. Typical questions include: How can you measure and manage the negative environmental effects of intrusive urban activities such as manufacturing and transport on sensitive land uses including residential and recreational areas? Can a balance be found between reducing these effects through means such as separating conflicting land uses? While other sources identify the need for effective programmes to improve urban environmental quality, this volume describes and assesses analytical methods and implementing programmes practised by leading communities around the world.

This title was first published in 2000. Encouraging, even requiring, higher density urban development is a major policy in the European Community and of Agenda 21, and a central principle of growth management programmes used by cities around the world. This work takes a critical look at a number of claims made by proponents of this initiative, seeking to answer whether indeed this strategy controls the spread of urban suburbs into open lands, is acceptable to residents, reduces trip lengths and encourages use of public transit, improves efficiency in providing urban infrastructure and services, and results in environmental improvements supporting higher quality of life in cities.

Illustrated by case studies from Europe, North America and the Middle East, this book examines how non-market values can be identified, measured and incorporated into planning evaluation methodologies. The traditional means of assessing planning options, benefit-cost analysis, requires that all effects be expressed in monetary terms and this volume offers alternative approaches. It presents strategies for accomplishing the major purposes of planning evaluation - including the provision of an explicit, replicable basis for public assessment - in alternative ways. Growing demand for public involvement and for accountability in decision making requires better means for accommodating a broad range of concerns in planning evaluation. Methodologies examined include effectiveness-cost and multicriteria analysis, and the book explores how these have been applied in practice in developing special-issue plans, complex regional development strategies, and efforts to analyze the environmental justice implications of major infrastructure projects. Use of scenarios and problem structuring methods by stakeholder groups are also explored.

If you have experience growing a small business and want to leverage that experience to build a six, seven, or even an eight-figure coaching business, Coach Builder will give you a step-by-step playbook to make it happen. If you want to either pivot your career to become a small-business coach or if you’re already a small-business coach and are looking to grow your existing coaching business, the steps in coach builder will help you make your dream a reality. This is not a book about the philosophy of coaching, instead, Coach Builder provides instructions and templates to build a menu of coaching products, curate a list of clients, create a marketing plan that works and deliver coaching that gets results. If you are looking for practical, step-by-step solutions to increase your client base and charge more for your coaching, Coach Builder will show you how.

Since Integrating City Planning and Environmental Improvement was originally published in 1999, the practice of integrating urban physical planning and environmental quality management has been widely adopted by governments worldwide. Fully revised and updated with a new preface by editors Donald Miller and Gert de Roo and new figures throughout, this second edition reports on the experience of 23 innovative programmes from 11 countries. Mostly written by practicing planners and government officials, the book looks at a wide range of integrated approaches which have been implemented and the critical assessment of these provides lessons for local and national governments interested in setting up similar schemes and suggesting ways of further innovation. While the Rio Earth summit, Habitat II and Kyoto have been a source of global principles for improving the environmental quality of human settlements, this book explores approaches to implement these policy positions and to make these calls for action operational. Consequently, the presentation of these cases deals not only with the technical aspects of measuring and controlling environmental spillovers, but also with the institutional, political and financial aspects of these programmes.

Go for the win! Achieve excellence and be better than you've ever been!

In his years as a professional ice-skater, Olympic Gold Medalist Scott Hamilton learned to embrace the mind-set of working hard to "beat" the competition. But it seems competition has gotten a bad rap these days. We've bought into the belief that it is unfair to participants to rank performance. Yet competition is in fact a good thing because it's about working toward excellence.

Finish First is a wake-up call for business leaders, entrepreneurs, spouses, parents, and even students to stop settling for mediocre and begin to revitalize their intrinsic will to achieve excellence and go for the win. Most of us feel we were made for something more, but we're often afraid to allow ourselves to be competitive because we think our finishing first might somehow rob others of their chance to shine. This book encourages the hidden potential, the champion within all of us, to come out-which eventually brings our family, marriage, career, business, and the world around us the greatest possible good.

Based on Donald Miller's bestselling book?Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand. Most business owners are blindly guessing at their social media strategy, and it's costing them time and money. This book teaches you how to incorporate the StoryBrand 7-Part Framework into their social media channels to increase engagement and see better results. In Social Media Success for Every Brand, you will understand exactly what they need to do with their social media to drive growth to their organization through the practical guidance of the five-point SHARE model: Story How Audience Reach Excellence Social Media Success for Every Brand does not require you to be familiar with?Building a StoryBrand,?but provides enough foundation to prepare you for practical success with their social media content. Together with the StoryBrand Framework, Claire's SHARE model will help boost customer engagement and grow the organization's brand awareness and revenues.

There are four roles we play in life—Victim, Villain, Hero, and Guide. New York Times bestselling author Donald Miller teaches us how to recognize when we are playing the Victim or the Villain and how to shift to become the Hero or the Guide.

In his mid-20s, Donald Miller was lost. He was overweight and poor as a broken piggy bank. Lamenting the cards he was dealt, Donald was allowing himself to be a victim of circumstance. He knew something had to change. Standing in front of the mirror, he took responsibility for the choices he was making, beginning the transition from playing the victim to playing the hero in his life and finding the fulfillment he was searching for.

In this book, Donald shares the correlation between owning your life and finding more enjoyment in everything you do. He lays out the transformational, yet practical plan that took him from slowly losing sight of all his goals to rapidly gaining a new perspective of his own life’s beauty and meaning, igniting his motivation, passion, and productivity.

The lessons in this book will teach you:

• How to get on track and stay on track,
• How to create a simple life plan that will bring clarity and meaning to your goals ahead
• How to take control of your life by choosing to be the hero in your story.
• The significance of the four roles we all play in life—Victim, Villain, Hero, and Guide—and what it means to play each of them.
• How to take action, make life changes, and achieve the goals you set for your life and career.

Donald Miller will help you see all the options you have of being the hero in your own life, and then help you develop your own unique plan to get there.

The runaway New York Times bestseller that became a cornerstone of Christian nonfiction, Blue Like Jazz is a fresh and original perspective on life, love, and redemption. "I never liked jazz music because jazz music doesn't resolve...Sometimes you have to watch somebody love something before you can love it yourself. It is as if they are showing you the way. I used to not like God because God didn't resolve. But that was before any of this happened." Donald Miller was raised in a strict Texas denomination where he was only vaguely familiar with a distant God. When he grew older, he ran all the way to the least-religious university in the US: Rice College in Portland, Oregon. Still, God pursued him. When he came to know Jesus, he pursued the Christian life with great zeal. However, within a few years he had a successful ministry that ultimately left him feeling empty, burned out, and, once again, far away from God. In this intimate, non-judgmental, and soul-searching account, Miller describes his remarkable journey with and back to the infinitely loving God, helping you... discover how the Christian faith is still relevant in a postmodern culture; learn how to have a genuine encounter with a God who is real; and enjoy a renewed sense of passion for your life. Blue Like Jazz is a gentle, honest resource for those curious about the Christian faith, or new to it, and offers a fresh and original perspective on life, love, and redemption.

Chad Gibbs has lived his entire life in Alabama, the buckle of America's Bible Belt, where Christianity is a person's default setting. In Jesus Without Borders, Gibbs steps outside of his very comfortable existence, to learn what it's like to be a Christian anywhere else in the world. Over the course of many months, Chad and his Alabama worldview spent time with believers from Beijing to Rio de Janeiro, worshiping with them and observing not only how their faith influences their daily lives but also how their daily lives influence their faith, in hopes of learning which parts of his faith have been compromised by the American Dream. Reflecting on conversations and experiences, Gibbs wrestles with a wide range of questions from his conservative Christian background, including politics and patriotism in the church and how living in Alabama has shaped his views on pacifism, alcohol, and Christ himself. An attempt to extract and examine the biases in the author's own faith, Jesus Without Borders will have readers questioning if they believe certain things because they are a Christian, or because they are an American, as they meet believers from around the world with differing views on a variety of subjects. Told with Gibbs' trademark humor, Jesus Without Borders enlightens and entertains, introducing readers to believers around the world in hopes of eliminating prejudices and misconceptions, clearing away the parts of our culture that keep us from seeing a clearer picture of Christ, and living connected to the family of faith around the globe.