Speak to the heart of your target audience and create a movement around your mission or campaign through this comprehensive, step-by-step approach to crafting messages that resonate.

Donald Miller, author of the bestselling Building a StoryBrand, has helped thousands of individuals, corporations, and justice-oriented organizations turn vision into action using the organized, easy to implement communication framework outlined in these pages.

Based on proven principles individuals and entire companies are using right now to bring awareness to their missions and brands, in this book Donald teaches you how to:

• Build a communication campaign that flows across key customer touchpoints to effectively develop, strengthen, and communicate your mission to the marketplace.
• Cultivate long-lasting awareness for your mission that can lead to a socially relevant movement around your message.
• Utilize the same practical, straightforward advice and actionable principles to create subsequent campaigns that leave a direct impact on the people they are meant to reach.

Simple and easy to understand, turn your vision into an amazing campaign that people not only pay attention to but also rally around as they become advocates of your brand and mission.

If you have experience growing a small business and want to leverage that experience to build a six, seven, or even an eight-figure coaching business, Coach Builder will give you a step-by-step playbook to make it happen. If you want to either pivot your career to become a small-business coach or if you’re already a small-business coach and are looking to grow your existing coaching business, the steps in coach builder will help you make your dream a reality. This is not a book about the philosophy of coaching, instead, Coach Builder provides instructions and templates to build a menu of coaching products, curate a list of clients, create a marketing plan that works and deliver coaching that gets results. If you are looking for practical, step-by-step solutions to increase your client base and charge more for your coaching, Coach Builder will show you how.

This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales. Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You're not alone. Based on proven principles from Building a StoryBrand , this 5-part checklist is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key customer touchpoints to effectively develop, strengthen, and communicate their brand's story to the marketplace. In this book, you will learn: The three stages of customer relationships. How to create and implement the one marketing plan you will never regret. How to develop a sales funnel that attracts the right customers to your business. The power of email and how to create campaigns that result in customer traffic and a growth in brand awareness. The keys to wireframing a website that commands attention and generates conversions. The inability to attract and convert new customers is costing business owners valuable opportunities to grow their brand. This prevents companies, both big and small, from making the sales that are crucial to their survival. With Marketing Made Simple, you will learn everything you need to know to take your business to the next level.

New York Times bestselling author Donald Miller shares the plan that led him to turn his life around. This actionable guide will teach you how to do the same through journaling prompts and goal-planning exercises. There are four characters in every story: The victim, the villain, the hero, and the guide. These four characters live inside us. If we play the victim, we're doomed to fail. If we play the villain, we will not create genuine bonds. But if we play the hero or guide, our lives will flourish. The hard part is being self-aware enough to know which character we are playing. In this book, bestselling author Donald Miller uses his own experiences to help you recognize if the character you are currently surfacing is helping you experience a life of meaning. He breaks down the transformational, yet practical, plan that took him from slowly giving up to rapidly gaining a new perspective of his own life's beauty and meaning, igniting his motivation, passion, and productivity, so you can do the same. In Hero on a Mission, Donald's lessons will teach you how to: Discover when you are playing the victim and villain. Create a simple life plan that will bring clarity and meaning to your goals ahead. Take control of your life by choosing to be the hero in your story. Cultivate a sense of creativity about what your life can be. Move beyond just being productive to experiencing a deep sense of meaning. Donald will help you identify the many chances you have of being the hero in your life, and the times when you are falling into the trap of becoming the victim. Hero on a Mission will guide you in developing a unique plan that will speak to the challenges you currently face so you can find the fulfillment you have been searching for in your life and work.

New York Times bestselling author, Donald Miller, makes growing a small business accessible to anyone. Running a small business is no easy feat. As a small business owner, it's easy to get overwhelmed by the number of hats you have to wear to be successful. You started the business so you could share the product you love with the world, but logistics are getting in the way. Donald Miller knows this frustration all too well. He faced the same challenge when starting his company. While he knew his time was best spent creating content for small-business owners, he was constantly being torn away to focus on things he didn't understand. After several years of figuring it out, Donald has decided it's time to share what he learned. In this book, you will learn: An easy-to-understand framework that can be applied to any business. How to navigate the ins and outs of finding and hiring the best candidates available to you. The best way to organize your company structure to maximize your skills and allow you to identify areas best handled by someone else. How to identify your and reach your key customers. Areas where you can increase capacity to better serve your customer. And much more. Growing a successful business is not easy, but it's not impossible. With the right guidance, anyone can expand their company and reach new customers.

WALL STREET JOURNAL and USA TODAY NATIONAL BESTSELLER! Do you feel like you deserve to make more money? In Good Money Revolution, you'll learn to make more money, live the life you deserve, and change the world, too. Derrick Kinney is the fresh financial voice to guide you there. This book gives you a shame-free, simple success plan for your money-without cutting out your favorite latte! You hate debt and worked hard paying it down. Now you wonder, What's next? As you worry about the future, you can't afford to get it wrong and need a financial plan that fits your unique goals and dreams. You want to make more money and make the world better, but you don't have a clue where to start. You should have a bigger paycheck, enjoy real financial freedom, and live the life you've always wanted. If you're not making the money you deserve, and you're not making the impact on the world you've always wanted, there's a better way for your money today. Money is good and you should have more of it. But not for the reasons you might think. Here's a secret: lots of money won't make you happy-until you add meaning to your money. When you connect your cash to a cause, your money to a movement, and your profits to a purpose you love, you will make more money and create a life full of meaning and purpose. In Good Money Revolution, you'll discover: The secret to making more money-your Generosity Purpose 5 money mindsets keeping you from cash How to teach your money to make you money-and use it for good The 3 Levers of Money: Save More, Crush Your Debt, and Earn More How to transform your business and create a raving customer base Don't just make money. Make Good Money. This book will show you how. Welcome to the Good Money Revolution.

After decades of failed relationships and painful drama, Donald Miller decided he'd had enough. Impressing people wasn't helping him connect with anyone. He'd built a life of public isolation, yet he dreamed of meaningful relationships. So at forty years old he made a scary decision: to be himself no matter what it cost. From the author of Blue Like Jazz comes a book about the risk involved in choosing to impress fewer people and connect with more, about the freedom that comes when we stop acting and start loving. It is a story about knocking down old walls to create a healthy mind, a strong family, and a satisfying career. And it all feels like a conversation with the best kind of friend: smart, funny, true, important. Scary Close is Donald Miller at his best.

New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.

Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

This title was first published in 2000. Encouraging, even requiring, higher density urban development is a major policy in the European Community and of Agenda 21, and a central principle of growth management programmes used by cities around the world. This work takes a critical look at a number of claims made by proponents of this initiative, seeking to answer whether indeed this strategy controls the spread of urban suburbs into open lands, is acceptable to residents, reduces trip lengths and encourages use of public transit, improves efficiency in providing urban infrastructure and services, and results in environmental improvements supporting higher quality of life in cities.

This book provides recently developed and tested methods for assessing the strengths and weaknesses of planning and policy options. Several contributions focus on new substantive areas of concern in planning evaluation, including environmental justice and sustainable urban development. Applications of evaluation in several planning contexts are demonstrated, and special problems that these pose are assessed. Several chapters address how to communicate the process and results to several stakeholder groups, and how to engage these groups in the evaluation process. Each chapter employs a real-world case in practice, thus dealing with the complexity of applying planning evaluation, and providing practical advice useful in similar situations.

This title was first published in 2000. Encouraging, even requiring, higher density urban development is a major policy in the European Community and of Agenda 21, and a central principle of growth management programmes used by cities around the world. This work takes a critical look at a number of claims made by proponents of this initiative, seeking to answer whether indeed this strategy controls the spread of urban suburbs into open lands, is acceptable to residents, reduces trip lengths and encourages use of public transit, improves efficiency in providing urban infrastructure and services, and results in environmental improvements supporting higher quality of life in cities.

This book provides recently developed and tested methods for assessing the strengths and weaknesses of planning and policy options. Several contributions focus on new substantive areas of concern in planning evaluation, including environmental justice and sustainable urban development. Applications of evaluation in several planning contexts are demonstrated, and special problems that these pose are assessed. Several chapters address how to communicate the process and results to several stakeholder groups, and how to engage these groups in the evaluation process. Each chapter employs a real-world case in practice, thus dealing with the complexity of applying planning evaluation, and providing practical advice useful in similar situations.

Originally published in 1997, Urban Environmental Planning provides a groundbreaking overview of innovative methods and techniques for measuring and managing the environmental effects of urban land uses on other urban activities. Fully revised and updated, this second edition brings together a team of leading environmental planners and policy makers from the US, UK, Europe and SE Asia to address the central questions confronting sustainable urban development. Typical questions include: How can you measure and manage the negative environmental effects of intrusive urban activities such as manufacturing and transport on sensitive land uses including residential and recreational areas? Can a balance be found between reducing these effects through means such as separating conflicting land uses? While other sources identify the need for effective programmes to improve urban environmental quality, this volume describes and assesses analytical methods and implementing programmes practised by leading communities around the world.

Based on the book by New York Times bestselling author Donald Miller, this guided planner allows you to identify your mission, plot your course, and become the hero of your story. In his book, Hero on a Mission, Donald Miller described the transformational yet practical plan that took him from slowly giving up to rapidly gaining a new perspective of his own life's beauty and meaning. Now, his mission is to help you do the same. This planner will help you to create a simple plan that will bring clarity and meaning to your life's goals. With this three-month planner, you will be able to move beyond being merely productive to experiencing a deep sense of meaning through: 3 Life Plan Pages to determine your vision one year, five years, and ten years from now. 11 Goal-Setting Worksheets to identify tangible goals related to your life plan. 130 Daily Planner Pages to set tasks that help you maintain focus, consistency, and momentum as you work toward your mission.

Chad Gibbs has lived his entire life in Alabama, the buckle of America's Bible Belt, where Christianity is a person's default setting. In Jesus Without Borders, Gibbs steps outside of his very comfortable existence, to learn what it's like to be a Christian anywhere else in the world. Over the course of many months, Chad and his Alabama worldview spent time with believers from Beijing to Rio de Janeiro, worshiping with them and observing not only how their faith influences their daily lives but also how their daily lives influence their faith, in hopes of learning which parts of his faith have been compromised by the American Dream. Reflecting on conversations and experiences, Gibbs wrestles with a wide range of questions from his conservative Christian background, including politics and patriotism in the church and how living in Alabama has shaped his views on pacifism, alcohol, and Christ himself. An attempt to extract and examine the biases in the author's own faith, Jesus Without Borders will have readers questioning if they believe certain things because they are a Christian, or because they are an American, as they meet believers from around the world with differing views on a variety of subjects. Told with Gibbs' trademark humor, Jesus Without Borders enlightens and entertains, introducing readers to believers around the world in hopes of eliminating prejudices and misconceptions, clearing away the parts of our culture that keep us from seeing a clearer picture of Christ, and living connected to the family of faith around the globe.

Illustrated by case studies from Europe, North America and the Middle East, this book examines how non-market values can be identified, measured and incorporated into planning evaluation methodologies. The traditional means of assessing planning options, benefit-cost analysis, requires that all effects be expressed in monetary terms and this volume offers alternative approaches. It presents strategies for accomplishing the major purposes of planning evaluation - including the provision of an explicit, replicable basis for public assessment - in alternative ways. Growing demand for public involvement and for accountability in decision making requires better means for accommodating a broad range of concerns in planning evaluation. Methodologies examined include effectiveness-cost and multicriteria analysis, and the book explores how these have been applied in practice in developing special-issue plans, complex regional development strategies, and efforts to analyze the environmental justice implications of major infrastructure projects. Use of scenarios and problem structuring methods by stakeholder groups are also explored.

Illustrated by case studies from Europe, North America and the Middle East, this book examines how non-market values can be identified, measured and incorporated into planning evaluation methodologies. The traditional means of assessing planning options, benefit-cost analysis, requires that all effects be expressed in monetary terms and this volume offers alternative approaches. It presents strategies for accomplishing the major purposes of planning evaluation - including the provision of an explicit, replicable basis for public assessment - in alternative ways. Growing demand for public involvement and for accountability in decision making requires better means for accommodating a broad range of concerns in planning evaluation. Methodologies examined include effectiveness-cost and multicriteria analysis, and the book explores how these have been applied in practice in developing special-issue plans, complex regional development strategies, and efforts to analyze the environmental justice implications of major infrastructure projects. Use of scenarios and problem structuring methods by stakeholder groups are also explored.

Based on Donald Miller's bestselling book?Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand. Most business owners are blindly guessing at their social media strategy, and it's costing them time and money. This book teaches you how to incorporate the StoryBrand 7-Part Framework into their social media channels to increase engagement and see better results. In Social Media Success for Every Brand, you will understand exactly what they need to do with their social media to drive growth to their organization through the practical guidance of the five-point SHARE model: Story How Audience Reach Excellence Social Media Success for Every Brand does not require you to be familiar with?Building a StoryBrand,?but provides enough foundation to prepare you for practical success with their social media content. Together with the StoryBrand Framework, Claire's SHARE model will help boost customer engagement and grow the organization's brand awareness and revenues.

Since Integrating City Planning and Environmental Improvement was originally published in 1999, the practice of integrating urban physical planning and environmental quality management has been widely adopted by governments worldwide. Fully revised and updated with a new preface by editors Donald Miller and Gert de Roo and new figures throughout, this second edition reports on the experience of 23 innovative programmes from 11 countries. Mostly written by practicing planners and government officials, the book looks at a wide range of integrated approaches which have been implemented and the critical assessment of these provides lessons for local and national governments interested in setting up similar schemes and suggesting ways of further innovation. While the Rio Earth summit, Habitat II and Kyoto have been a source of global principles for improving the environmental quality of human settlements, this book explores approaches to implement these policy positions and to make these calls for action operational. Consequently, the presentation of these cases deals not only with the technical aspects of measuring and controlling environmental spillovers, but also with the institutional, political and financial aspects of these programmes.

From the author of "Blue Like Jazz" comes a road-trip memoir about three months spent crossing the country in a Volkswagen camping van, wondering out-loud if there is more to life than nine-to-five jobs, than the ruts the entire world seems to be stuck in. Follow Don and Paul as they dive headlong into the deepest of human questions and find answers outside words―answers that have to be experienced to be believed.

Day 1: "Trips like ours are greener grass left unknown for fear of believing trite sayings; sayings that are sometimes true. But our friends back home live an existence under the weight and awareness of times; a place we are slowly escaping; a world growing fainter by the hour and the mile."

Day 13: "It feels again that we are leaving who we were, moving on into the people we will become, hopefully, people with some kind of answers, some kind of thing to believe tht makes sense of beauty, of romance. Something that would explain the red glow against Paul's face, the red glow that seems to be coming off the console . . . 'Did you notice the engine light is lit, bud?' I ask . . ."

Day 83: "I sit in the van, waiting for her to come out when I notice a window in one of the classrooms open, and a backpack comes falling out, spilling a few books onto the lawn. After the backpack comes Elida, falling atop the pack and laying low, peeking back into the window to see if the teacher noticed. She gathers her books, reaches into the classroom and closes the window, then runs toward the van as though this were a prison break."

As you read "Through Painted Deserts, "you'll soon realize this is not just one man's account of finding light, God, and beauty on the open road. Rather, this book maps the journey you're already traveling . . . or soon will be.

What happens when givers of life give a lifetime of tears? The story of fatherlessness is written into the heart of our generation. It is heard in our songs, seen in our movies, read in our blogs. It is a story of shame, loneliness, and rejection. A story of missed potential and wasted opportunity. A story that desperately needs to be heard. But fatherlessness is more than a personal tragedy. It is a growing epidemic. Fatherlessness is a driving force behind gangs, teenage pregnancy, drug abuse, and suicide. And all too often, the fatherless are either marginalized or ignored. In Fatherless Generation, Dr. John Sowers asks: How can the faith community begin rewriting this tragic story? Written for those who are fatherless themselves and those concerned with social justice, Fatherless Generation uses culture, statistics, and testimonies to remind us that it is possible for a generation to find healing.Drawing on years of research and personal experience, Dr. Sowers shows us that intentional, intergenerational mentoring is the key to a new story of hope. It is in relationship that this generation has been wounded and it is in relationship that healing must begin. Mentoring is the most strategic way to reconcile our generation with God.Weaving in his own experience of fatherlessness, Dr. Sowers eloquently presents the desperate reality of fatherlessness in our culture and how awareness and compassion offer a solution of hope---a hope that will write new stories for generations to come.

Is this blue book more valuable than a business degree? Most people enter their professional careers not understanding how to grow a business. At times, this makes them feel lost, or worse, like a fraud pretending to know what they’re doing. It’s hard to be successful without a clear understanding of how business works. These 60 daily readings are crucial for any professional or business owner who wants to take their career to the next level. New York Times and Wall Street Journal bestselling author, Donald Miller knows that business is more than just a good idea made profitable – it’s a system of unspoken rules, rarely taught by MBA schools. If you are attempting to profitably grow your business or career, you need elite business knowledge—knowledge that creates tangible value. Even if you had the time, access, or money to attend a Top 20 business school, you would still be missing the practical knowledge that propels the best and brightest forward. However, there is another way to achieve this insider skill development, which can both drastically improve your career earnings and the satisfaction of achieving your goals. Donald Miller learned how to rise to the top using the principles he shares in this book. He wrote Business Made Simple to teach others what it takes to grow your career and create a company that is healthy and profitable. These short, daily entries and accompanying videos will add enormous value to your business and the organization you work for. In this sixty-day guide, readers will be introduced to the nine areas where truly successful leaders and their businesses excel: Character: What kind of person succeeds in business? Leadership: How do you unite a team around a mission? Personal Productivity: How can you get more done in less time? Messaging: Why aren’t customers paying more attention? Marketing: How do I build a sales funnel? Business Strategy: How does a business really work? Execution: How can we get things done? Sales: How do I close more sales? Management: What does a good manager do? Business Made Simple is the must-have guide for anyone who feels lost or overwhelmed by the modern business climate, even if they attended business school. Learn what the most successful business leaders have known for years through the simple but effective secrets shared in these pages. Take things further: If you want to be worth more as a business professional, read each daily entry and follow along with the free videos that will be sent to you after you buy the book.

New York Times bestselling author Donald Miller shares the plan that led him to turn his life around. This actionable guide will teach you how to do the same through journaling prompts and goal-planning exercises. There are four characters in every story: The victim, the villain, the hero, and the guide. These four characters live inside us. If we play the victim, we're doomed to fail. If we play the villain, we will not create genuine bonds. But if we play the hero or guide, our lives will flourish. The hard part is being self-aware enough to know which character we are playing. In this book, bestselling author Donald Miller uses his own experiences to help you recognize if the character you are currently surfacing is helping you experience a life of meaning. He breaks down the transformational, yet practical, plan that took him from slowly giving up to rapidly gaining a new perspective of his own life's beauty and meaning, igniting his motivation, passion, and productivity, so you can do the same. In Hero on a Mission, Donald's lessons will teach you how to: Discover when you are playing the victim and villain. Create a simple life plan that will bring clarity and meaning to your goals ahead. Take control of your life by choosing to be the hero in your story. Cultivate a sense of creativity about what your life can be. Move beyond just being productive to experiencing a deep sense of meaning. Donald will help you identify the many chances you have of being the hero in your life, and the times when you are falling into the trap of becoming the victim. Hero on a Mission will guide you in developing a unique plan that will speak to the challenges you currently face so you can find the fulfillment you have been searching for in your life and work.

It's time to redefine success. "The book you're about to read is an absolute game changer, life changer, and outlook changer. . . . You will never view success the same way again. And that's a very good thing." - ERNIE JOHNSON JR., Emmy Award winner and host of TNT's Inside the NBA There's a message getting a lot of airtime these days. It says to be successful, you have to step into the spotlight, climb the ladder, become the boss, or chase whatever version of success that's been dangled in front of you. But what if there's another way? What if fame, money, and power aren't all that we should be chasing? In The Secret Society of Success, Tim Schurrer invites you to reevaluate your definition of success and learn a new, freer way to go about achieving it. How do you learn this approach? With the Secret Society as your guide-a community of people who know how to make an impact, whether they have the spotlight or not. The Secret Society will teach you to define success for yourself; contribute to your team without minding who gets the credit; make an impact that spans far beyond yourself, regardless of the size of your platform; navigate living in the tension between contentment and striving; go from feeling anxious, overwhelmed, and restless in your job to being confident in the value you bring to the team; and discover meaning and fulfillment in the work that you do. Through powerful stories of people like the CEO of Apple Tim Cook, NBA all-star LeBron James, Fred Rogers of Mister Rogers' Neighborhood, and people whose names you've never heard of, you will discover that the success you're looking for is within your reach, wherever you are and whatever your role. "The Secret Society of Success is an important book that everyone should read. It is not only insightful; it's inspirational. This book captures what it really means to be successful. I am for one ready to up my game! Thank you, Tim, for giving me this gift!" - DAVID NOVAK, cofounder and former chairman and CEO of Yum! Brands (KFC, Taco Bell, Pizza Hut)