Brace yourself for a thrilling journey into the heart of black life and culture through the philosophy of Hibirism, masterminded by Donald Mokgale and Ernest Nkomotje.

Hibirism ● (noun): Derived from the social greeting ‘hibiri’, made famous by the South African song Sister Bethina (a hit by musician Mgarimbe in 2006), Hibirism adds depth and meaning to the salutation and signifier ‘hibiri’. The goal is to explain some of the underlying reasons behind our actions and uncover profound insights within the experiences of black life. Ultimately, Hibirism transforms an empty signifier into a noun, referring to a specific philosophy or set of ideas that elevate social situations and challenge existing norms.

This book contains humorous anecdotes, thought-provoking ideas, witty banter, and profound observations on black life, showcasing Hibirism at play. The book also shows how Hibirism can be used as a tool for creative problem-solving as it probes deeper into conventions to unearth insights like no other framework.

Among many captivating topics, they embark on a quest to discover the perfect vetkoek (igwinya), draw parallels between the arrangement of atoms and four-four masihlalisane (a seating arrangement in local taxis), offer a deep dive into the Amapiano movement, and even share the tale of Bobby, a beloved township dog known to survive on nothing but a diet of pap and H2O.

If you are an individual or a business aiming to deepen your understanding and build a more meaningful connection with the black world, Introducing Hibirism is for you.

Join the movement. Hibiri …