Mireille Gansel grew up in the traumatic aftermath of her family losing everything-including their native languages-to Nazi Germany. In the 1960s and 70s, she translated poets from East Berlin and Vietnam to help broadcast their defiance to the rest of the world. In this half memoire, half philosophical treatise Gansel's debut illustrates the estrangement every translator experiences for the privilege of moving between tongues, and muses on how translation becomes an exercise of empathy between those in exile.

Medical marketing is something not thought of by physicians. Yet, it is the most important business aspect of the practice. If there is no marketing then there are no patients. When there is an empty waiting room due to poor marketing; the practice struggles. This book is designed to help physicians understand the importance of effective, targeted marketing in order to build relationships and attract new clients. The ideology today is that you are all in the relationship business. The more relationships that you develop allows these new individuals to your "marketing" world. Today's doctors must create a community-a strong one. If you want to build or maintain a thriving practice, then this book will provide you the tools and techniques to become a brand, manifest a community, and instantly attract others to you.

Healthcare is one field that remains a growing industry, according to the U.S. Bureau of Labor. As the youngest baby boomers continue to ascend in age, the need to employ qualified health care personnel to both prevent and treat medical issues increases. BLS suggests that there will be substantial growth of people in the healthcare field, from practitioners to operations personnel in administration and technology. Yet, many in the field struggle. This book provides relevant, pertinent, and focused information to aid a new or existing practice. The author, a well-respected international practice management consultant and medical practice coach, offers insights to revive a struggling practice. He provides frameworks, templates, and scripts that practices can immediately use.

Why read another book on selling? Simple. Today's client is more informed, more sophisticated, and has more access to information. Selling professionals today need to be keener to fulfill the needs of the client by offering value, and most important, trust. In the increasing age and rage of globalization and the Internet, competition rises. Selling professionals today need to determine better ways to reach the economic decision maker and better articulate their value. Selling: The New Norm is such a book. This book will provide the tools and templates required to meet today's sales challenges.