Why read another book on selling? Simple. Today's client is more
informed, more sophisticated, and has more access to information.
Selling professionals today need to be keener to fulfill the needs
of the client by offering value, and most important, trust. In the
increasing age and rage of globalization and the Internet,
competition rises. Selling professionals today need to determine
better ways to reach the economic decision maker and better
articulate their value. Selling: The New Norm is such a book. This
book will provide the tools and templates required to meet today's
sales challenges.
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