Unlike some other reproductions of classic texts (1) We have not used OCR(Optical Character Recognition), as this leads to bad quality books with introduced typos. (2) In books where there are images such as portraits, maps, sketches etc We have endeavoured to keep the quality of these images, so they represent accurately the original artefact. Although occasionally there may be certain imperfections with these old texts, we feel they deserve to be made available for future generations to enjoy.

The growth of companies' online presences is an unquestionable reality. However, not everything goes online, and the physical presences of companies continue to exist, with the physical retail point of sale as a place for experimentation and immediate consumption, brand showroom, and support for online sales, which are fundamental to the shopping experience. Managing a retail point of sale implies acting on several fronts, bearing in mind the market requirements, the point of sale's brand strategy, the strategies of the brands being sold, and all other aspects related to the management of a business, while considering the specificities of a retail point of sale. Management and Marketing for Improved Retail Competitiveness and Performance provides knowledge and skills to allow readers to understand and apply the different concepts, techniques, and tools to manage a retail point of sale in the various aspects of a business. Covering key topics such as advertising, client loyalty, and merchandising, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students.

When a weird, wild wail echoes from the Metropolis Museum, Batgirl and Supergirl rush inside ready for a fight. But all they discover are groggy workers and one ancient tome missing from a rare book exhibit. A moment later, they’re called to a break-in at S.T.A.R. Labs and find... Silver Banshee! The supernatural Super-Villain is scheming to broadcast a mind-control curse over the city! Batgirl and Supergirl are determined to stop the plot, but their foe’s deadly scream makes it nearly impossible to face her head-on. Can the two friends concoct a way to silence Silver Banshee and her spell before midnight? Find out in this action-packed, illustrated chapter book that’s perfect for young DC Super Hero fans!

There isn’t one way to listen. It’s time to adapt our listening!Adaptive Listening is for those wanting to improve the way they, and their teams, communicate up, down, across, internally, and externally. Through engaging stories and practical techniques, the authors introduce a new model for listening. Not just another book on communication. Adaptive Listening helps readers up-level the under-trained side of communication amidst the realities of a hectic workday. Researched and tested exclusively in the work setting, readers will move beyond active listening and embrace effective and easy-to-remember techniques that reduce ambiguity and tension.  Leaders at all levels can improve their listening skills. Emerging and established leaders can build more awareness about their own listening style and the impact it has on workplace culture. Only then can they adapt to meet the goals and needs of direct reports, peers, managers, customers, and stakeholders. Inside, you’ll learn: How to leverage the strengths and avoid the pitfalls of your own listening style, including the way you process and respond to information, leading to increased self-awareness and professional growth How to break away from ineffective listening and step into adaptive listening to meet the goals and needs of the person speaking  How to reduce mistrust, misalignment, and miscommunication by being more mindful of the barriers that prevent you from using empathetic communication How to cue others listeners—who aren’t yet familiar with Adaptive Listening— to listen in the way you want and need If you're looking for books on building empathy in the workplace, best-selling books for leaders, or books on active listening, add this book to your list! If you enjoyed You’re Not Listening, Just Listen, Listen Like You Mean It, How to Listen with Intention, or Power Listening, then you’ll love Adaptive Listening.

Marketing, and specifically its digital marketing component, is being challenged by disruptive innovations, which are creating new, unique, and unusual opportunities, and with the emergence of new paradigms and models. Other areas of knowledge have embraced these innovations with swiftness, adapting promptly and using them as leverage to create new paradigms, models, and realities. Marketing, in clear opposition, has been somewhat dismissive, ignoring the potential of these new contexts that are emerging, some of which are already unavoidable. Confronting Security and Privacy Challenges in Digital Marketing identifies the most relevant issues in the current context of digital marketing and explores the implications, opportunities, and challenges of leveraging marketing strategies with digital innovations. This book explores the impact that these disruptive innovations are having on digital marketing, pointing out guidelines for organizations to leverage their strategy on the opportunities created by them. Covering topics such as blockchain technology, artificial intelligence, and virtual reality, this book is ideal for academicians, marketing professionals, researchers, and more.

The world has been facing the effects of the COVID-19 pandemic for over two years now. Daily life changed dramatically, and social distancing and remote working have become the new normal. Research about how people are facing these challenges points to common findings and concerns. The pandemic has enhanced inequalities, taken a toll on mental health, and increased the use of digital technologies. Many workers are suffering from "digital fatigue" and struggle to self-regulate their life/work balance, as the permanent digital connection to work is reinforced and they struggle with the blurred borders concerning privacy, leisure, and rest. In this context, it is vital to research how organizations have reinvented themselves to cope with the COVID-19 pandemic and understand which of the reactive workplace communication practices and improvised solutions were considered advantageous. Perspectives on Workplace Communication and Well-Being in Hybrid Work Environments presents different approaches that explore the impact of the COVID-19 pandemic on workplace communication, focusing specifically on internal communication, mapping new communication practices, and assessing their consequences, namely the well-being of the workers who are coping with these changes. The book combines a scientific exploration of these ongoing changes as we transition to a post-COVID-19 world with a collection of examples and best practices that help organizations in supporting their members through these transformations and in nurturing their well-being. Covering topics such as cross-department process dependencies, hybrid work environments, and wellbeing strategies, this premier reference source is a vital resource for business leaders and managers, IT managers, human resource professionals, students and educators of higher education, librarians, researchers, and academicians.

When Batgirl and Supergirl investigate mysterious tremors in Gotham Bay, they dive underwater and discover... Lex Luthor! The crooked businessman is running a mining operation to dig up deep-sea Kryptonite deposits. But as the two friends battle Luthor and his drones, the green dust that fills the cavern quickly drains Supergirl’s superpowers. What’s worse, the unstable tunnels are at risk of total collapse! Can the girls shut down the Super-Villain’s Kryptonite collection scheme before they get trapped beneath the waves? Find out in this action-packed, illustrated chapter book that’s perfect for young DC Super Hero fans!

Arsenic Speciation in Algae, Volume 85, addresses the most important issues to consider during arsenic speciation in algae, including new sections on Occurrence, distribution, and significance of arsenic speciation, Biogeochemistry of arsenic in aquatic environments: the role of speciation, Sampling and sampling processing: fit for purpose techniques, Separation methods applied to arsenic speciation, Detection and quantification of arsenic compounds, Analytical approaches for proteomics and lipidomics of arsenic in algae, Quality control and quality assurance issues in arsenic speciation, Arsenic speciation in algae: case studies in Europe, and more.

The healthcare sector has never been under as much pressure as it is today. This pressure has motivated organizations to reinvent themselves, forcing management and marketing to take a more active role. Due to this reinvention, organizations must incorporate a stronger culture of management and marketing orientation that allows companies to define their course, optimize their resources, communicate with their stakeholders more efficiently, and encourage customers to become more involved with the company. This need is particularly urgent in the healthcare sector, as its weight in the economy has grown recently and it must prepare for economic recovery. Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector provides knowledge and skills to apply management and marketing on strategic, tactical, and operational aspects with an emphasis on the healthcare industry. Various aspects of management and marketing, such as operations management, quality management, human resources, brand management, and digital marketing, are discussed. The book is ideal for management and marketing academics, their students (undergraduate/graduate programs), researchers, managers, advertisers, healthcare organizations, hospital boards, pharmaceutical representatives, and marketers who need to optimize the potential of management marketing applied in the healthcare industry.

The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses throughout the tourist industry. As a result, numerous companies are utilizing techniques and concepts designed to communicate directly with potential clientele all over the world. Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging tools and techniques to establish better connections with consumers. The content within this publication examines topics such as branding strategies, social media, and influencer marketing for maximum content exposure. This information is designed for marketing managers, executives, event planners, tour developers, hotel managers, airline managers, program directors, advertisers, restaurateurs, students, business professionals, and researchers.