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Hit Brands - How Music Builds Value for the World's Smartest Brands (Paperback, 1st ed. 2013): D Jackson, R. Jankovich, E.... Hit Brands - How Music Builds Value for the World's Smartest Brands (Paperback, 1st ed. 2013)
D Jackson, R. Jankovich, E. Sheinkop
R1,666 Discovery Miles 16 660 Ships in 10 - 15 working days

Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.

Hit Brands - How Music Builds Value for the World's Smartest Brands (Hardcover): D Jackson, R. Jankovich, E. Sheinkop Hit Brands - How Music Builds Value for the World's Smartest Brands (Hardcover)
D Jackson, R. Jankovich, E. Sheinkop 1
R1,829 Discovery Miles 18 290 Ships in 10 - 15 working days

In the battleground for the hearts and minds of customers, music is one of the most powerful tools that brands can use.
In this definitive guide to how brands harness the power of music to drive business, three leading industry experts show you how to create and execute successful music strategies with lasting impact.
Every major global brand already uses and invests in music as part of its communications but very few have created 'hits'. Music has the power to make a brand instantly recognised and loved, so what are the secrets? Including case studies from Coke, Sephora, NESCAFE and Converse and ranging from the strategic use of mnemonics to harnessing conversations in social media, "Hit Brands" is a practical guide from three pioneers of music branding that defines a seminal moment in the history of music, as brands start to create and own music for the benefit of their customers.

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