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Companies and agencies spend vast amounts of money to advertise and
brand products and music has been an important part of this. This
book assesses how from selecting sound and music for individual
products and adverts many large companies have moved to develop a
music strategy to align their brand and create emotional impact.
In the battleground for the hearts and minds of customers, music is
one of the most powerful tools that brands can use.
In this definitive guide to how brands harness the power of music
to drive business, three leading industry experts show you how to
create and execute successful music strategies with lasting impact.
Every major global brand already uses and invests in music as part
of its communications but very few have created 'hits'. Music has
the power to make a brand instantly recognised and loved, so what
are the secrets? Including case studies from Coke, Sephora, NESCAFE
and Converse and ranging from the strategic use of mnemonics to
harnessing conversations in social media, "Hit Brands" is a
practical guide from three pioneers of music branding that defines
a seminal moment in the history of music, as brands start to create
and own music for the benefit of their customers.
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Loot
Nadine Gordimer
Paperback
(2)
R383
R318
Discovery Miles 3 180
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