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Hit Brands - How Music Builds Value for the World's Smartest Brands (Paperback, 1st ed. 2013) Loot Price: R1,765
Discovery Miles 17 650
Hit Brands - How Music Builds Value for the World's Smartest Brands (Paperback, 1st ed. 2013): D Jackson, R. Jankovich, E....

Hit Brands - How Music Builds Value for the World's Smartest Brands (Paperback, 1st ed. 2013)

D Jackson, R. Jankovich, E. Sheinkop

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Loot Price R1,765 Discovery Miles 17 650 | Repayment Terms: R165 pm x 12*

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Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: 2013
First published: 2013
Authors: D Jackson • R. Jankovich • E. Sheinkop
Dimensions: 203 x 127mm (L x W)
Format: Paperback
Pages: 201
Edition: 1st ed. 2013
ISBN-13: 978-1-349-44459-5
Categories: Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Industry & industrial studies > General
Books > Business & Economics > Business & management > Sales & marketing > Public relations
LSN: 1-349-44459-6
Barcode: 9781349444595

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