Welcome to Loot.co.za!   Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
0
Your cart

Your cart is empty

Books > Business & Economics > Industry & industrial studies

Buy Now

Hit Brands - How Music Builds Value for the World's Smartest Brands (Paperback, 1st ed. 2013) Loot Price: R1,594
Discovery Miles 15 940
Repayment Terms: R149 pm x 12*
Add to cart
Hit Brands - How Music Builds Value for the World's Smartest Brands (Paperback, 1st ed. 2013): D Jackson, R. Jankovich, E....

Hit Brands - How Music Builds Value for the World's Smartest Brands (Paperback, 1st ed. 2013)

D Jackson, R. Jankovich, E. Sheinkop

 (sign in to rate)
Loot Price R1,594 Discovery Miles 15 940 | Repayment Terms: R149 pm x 12*

Bookmark and Share

Expected to ship within 18 - 22 working days

Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: 2013
First published: 2013
Authors: D Jackson • R. Jankovich • E. Sheinkop
Dimensions: 203 x 127mm (L x W)
Format: Paperback
Pages: 201
Edition: 1st ed. 2013
ISBN-13: 978-1-349-44459-5
Categories: Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Industry & industrial studies > General
Books > Business & Economics > Business & management > Sales & marketing > Public relations
Promotions
LSN: 1-349-44459-6
Barcode: 9781349444595

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

Power And Loss In South African Journalism - News In The Age Of Social Media (Paperback): Glenda Daniels
Power And Loss In South African…
Glenda Daniels Paperback R350 R323 Discovery Miles 3 230
Closing The Gap - The Fourth Industrial Revolution In Africa (Paperback): Tshilidzi Marwala
Closing The Gap - The Fourth Industrial…
Tshilidzi Marwala Paperback R559 Discovery Miles 5 590
Black And White Bioscope - Making Movies In Africa 1899 To 1925 (Hardcover): Neil Parsons
Black And White Bioscope - Making Movies…
Neil Parsons Hardcover R339 Discovery Miles 3 390
Brutal Legacy - A Memoir (Paperback): Tracy Going
Brutal Legacy - A Memoir
Tracy Going Paperback  (4)
 R426 Discovery Miles 4 260
Christo Wiese - Risiko en Rykdom (Afrikaans, Paperback): T J Strydom
Christo Wiese - Risiko en Rykdom
T J Strydom Paperback R350 R312 Discovery Miles 3 120
Across Boundaries - A Life In The Media At A Time Of Change (Paperback): Ton Vosloo
Across Boundaries - A Life In The Media…
Ton Vosloo Paperback R320 Discovery Miles 3 200
Broken Land (Hardcover): Daylin Paul
Broken Land
Daylin Paul Hardcover R420 R388 Discovery Miles 3 880
Conversations With A Gentle Soul (Paperback): Ahmed Kathrada, Sahm Venter
Conversations With A Gentle Soul
Ahmed Kathrada, Sahm Venter Paperback  (3)
 R190 R173 Discovery Miles 1 730
Professional Chef Level 1 Diploma (Paperback, International 2nd Edition): Neil Rippington
Professional Chef Level 1 Diploma
Neil Rippington Paperback R811 R638 Discovery Miles 6 380
Media Studies: Volume 3 - Media Content And Media Audiences (Paperback, 1st Edition (Revised Reprint)): Pieter J. Fourie
Media Studies: Volume 3 - Media Content…
Pieter J. Fourie Paperback  (1)
 R908 R807 Discovery Miles 8 070
Decolonising Knowledge For Africa's Renewal - Examining African Perspectives And Philosophies (Paperback): Vuyisile Msila
Decolonising Knowledge For Africa's…
Vuyisile Msila Paperback R761 Discovery Miles 7 610
Grinding It Out - The Making of McDonald's (Paperback): Ray Kroc
Grinding It Out - The Making of…
Ray Kroc Paperback  (1)
 R304 Discovery Miles 3 040

See more
Books | DVD | Games | Music | Computers | Electronics | Fashion | Sport | Kitchen | Home | Pets | DIY | Toys | Baby | Health & Beauty | Stationery | Arts & Crafts
Need help?
My account
Services
Networking
Partners