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Digitalization is on everyone's lips as new technology changes
business landscapes and conventional companies are outperformed by
younger digital and agile contestants. In this volatile environment
it seems more relevant than ever before to understand the aspects
and business logic behind the elusive phenomenon called
"digitalization". Never before have there been such great
opportunities to unleash the full potential of technology within
organizations to create long-standing competitive advantage. This
book explains the strategy and practice of how to lead and control
the people side of digital change in a dynamic world of uncertainty
and social complexity, and as such the book snares the elusive
phenomena of digitalization Digitalization drives behavioral change
and calls for a new way of thinking among senior executives. In
practice, reaping the benefits of digital technology is not as easy
as it first appears to be. This book provides a map to navigate in
the volatile business landscape where change occurs continuously
because of digital technology. It provides an historical frame of
the evolution of digital technology, decodes digitalization's
negative influence on the external aspects of customer
satisfaction, discusses and explains the strategic and leadership
consequences of different forms of digital change, and finally
demonstrates how leading digital change can be put into practice.
Illustrative case studies and examples are provided throughout as
well as models and frameworks. This is a valuable resource for
researchers, academics, and students in the fields of
organizational studies, organizational change, technology and
innovation management, and digitalization.
This book provides a concrete guide on how to execute strategic
pricing to excel in an increasingly dynamic and digitised business
environment, while developing and deepening relations with contract
partners. The secret lies in crafting innovative price models that
reward joint value creation in accordance with the business model,
rather than engaging in confrontative zero-sum pricing reasoning.
Strategic and Innovative Pricing: Price Models for a Digital
Economy provides hands-on tools that are applied on three
interconnected levels of analysis. It illustrates how to explore
the business ecology to understand its dynamics and how
digitisation enables it to prosper and demonstrates how to
construct a viable business model that enables an organisation to
navigate in its vibrant ecology. Finally, and most importantly, it
shows how to use innovative price models to realize and monetise
the business model and its value offering, making the organisation
and its partnerships sustainable. Models pertaining to the three
levels of analyses are applied in rich case studies and examples
from different countries, and the book includes guidelines on how
to use them. Special attention is paid to digitisation as an
underlying theme, making this book of interest to researchers,
academics, and students in the fields of strategic management and
technology & innovation management.
Organizations are constantly evolving, and intelligent leadership
is needed during times of transformation. Change leaders must help
people become aware of, understand and find meaning in the new
things which arise - they must oversee a sensemaking process.
Addressing this need, Effective Organizational Change explores the
importance of leadership for organizational change based on
sensemaking. Combining a theoretical overview, models and
conceptual discussions rich with in-depth examples and case
studies, this book uncovers what it is that leaders actually do
when they lead change through sensemaking. It presents the most
current sensemaking research, extends earlier work by developing
the concept of 'landscaping', and provides guidelines on how
leaders can drive sensemaking processes in practice. This book is
for undergraduate, postgraduate and MBA students of organizational
change, as well as managers embarking on change projects within
their organizations.
Digitalization is on everyone's lips as new technology changes
business landscapes and conventional companies are outperformed by
younger digital and agile contestants. In this volatile environment
it seems more relevant than ever before to understand the aspects
and business logic behind the elusive phenomenon called
"digitalization". Never before have there been such great
opportunities to unleash the full potential of technology within
organizations to create long-standing competitive advantage. This
book explains the strategy and practice of how to lead and control
the people side of digital change in a dynamic world of uncertainty
and social complexity, and as such the book snares the elusive
phenomena of digitalization Digitalization drives behavioral change
and calls for a new way of thinking among senior executives. In
practice, reaping the benefits of digital technology is not as easy
as it first appears to be. This book provides a map to navigate in
the volatile business landscape where change occurs continuously
because of digital technology. It provides an historical frame of
the evolution of digital technology, decodes digitalization's
negative influence on the external aspects of customer
satisfaction, discusses and explains the strategic and leadership
consequences of different forms of digital change, and finally
demonstrates how leading digital change can be put into practice.
Illustrative case studies and examples are provided throughout as
well as models and frameworks. This is a valuable resource for
researchers, academics, and students in the fields of
organizational studies, organizational change, technology and
innovation management, and digitalization.
This book provides a concrete guide on how to execute strategic
pricing to excel in an increasingly dynamic and digitised business
environment, while developing and deepening relations with contract
partners. The secret lies in crafting innovative price models that
reward joint value creation in accordance with the business model,
rather than engaging in confrontative zero-sum pricing reasoning.
Strategic and Innovative Pricing: Price Models for a Digital
Economy provides hands-on tools that are applied on three
interconnected levels of analysis. It illustrates how to explore
the business ecology to understand its dynamics and how
digitisation enables it to prosper and demonstrates how to
construct a viable business model that enables an organisation to
navigate in its vibrant ecology. Finally, and most importantly, it
shows how to use innovative price models to realize and monetise
the business model and its value offering, making the organisation
and its partnerships sustainable. Models pertaining to the three
levels of analyses are applied in rich case studies and examples
from different countries, and the book includes guidelines on how
to use them. Special attention is paid to digitisation as an
underlying theme, making this book of interest to researchers,
academics, and students in the fields of strategic management and
technology & innovation management.
Organizations are constantly evolving, and intelligent leadership
is needed during times of transformation. Change leaders must help
people become aware of, understand and find meaning in the new
things which arise - they must oversee a sensemaking process.
Addressing this need, Effective Organizational Change explores the
importance of leadership for organizational change based on
sensemaking. Combining a theoretical overview, models and
conceptual discussions rich with in-depth examples and case
studies, this book uncovers what it is that leaders actually do
when they lead change through sensemaking. It presents the most
current sensemaking research, extends earlier work by developing
the concept of 'landscaping', and provides guidelines on how
leaders can drive sensemaking processes in practice. This book is
for undergraduate, postgraduate and MBA students of organizational
change, as well as managers embarking on change projects within
their organizations.
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