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Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour
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Leadership and Digital Change - The Digitalization Paradox (Paperback)
Loot Price: R1,230
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Leadership and Digital Change - The Digitalization Paradox (Paperback)
Series: Routledge Studies in Organizational Change & Development
Expected to ship within 9 - 15 working days
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Digitalization is on everyone's lips as new technology changes
business landscapes and conventional companies are outperformed by
younger digital and agile contestants. In this volatile environment
it seems more relevant than ever before to understand the aspects
and business logic behind the elusive phenomenon called
"digitalization". Never before have there been such great
opportunities to unleash the full potential of technology within
organizations to create long-standing competitive advantage. This
book explains the strategy and practice of how to lead and control
the people side of digital change in a dynamic world of uncertainty
and social complexity, and as such the book snares the elusive
phenomena of digitalization Digitalization drives behavioral change
and calls for a new way of thinking among senior executives. In
practice, reaping the benefits of digital technology is not as easy
as it first appears to be. This book provides a map to navigate in
the volatile business landscape where change occurs continuously
because of digital technology. It provides an historical frame of
the evolution of digital technology, decodes digitalization's
negative influence on the external aspects of customer
satisfaction, discusses and explains the strategic and leadership
consequences of different forms of digital change, and finally
demonstrates how leading digital change can be put into practice.
Illustrative case studies and examples are provided throughout as
well as models and frameworks. This is a valuable resource for
researchers, academics, and students in the fields of
organizational studies, organizational change, technology and
innovation management, and digitalization.
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