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Strategic and Innovative Pricing - Price Models for a Digital Economy (Hardcover)
Loot Price: R4,134
Discovery Miles 41 340
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Strategic and Innovative Pricing - Price Models for a Digital Economy (Hardcover)
Series: Routledge Research in Strategic Management
Expected to ship within 12 - 17 working days
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This book provides a concrete guide on how to execute strategic
pricing to excel in an increasingly dynamic and digitised business
environment, while developing and deepening relations with contract
partners. The secret lies in crafting innovative price models that
reward joint value creation in accordance with the business model,
rather than engaging in confrontative zero-sum pricing reasoning.
Strategic and Innovative Pricing: Price Models for a Digital
Economy provides hands-on tools that are applied on three
interconnected levels of analysis. It illustrates how to explore
the business ecology to understand its dynamics and how
digitisation enables it to prosper and demonstrates how to
construct a viable business model that enables an organisation to
navigate in its vibrant ecology. Finally, and most importantly, it
shows how to use innovative price models to realize and monetise
the business model and its value offering, making the organisation
and its partnerships sustainable. Models pertaining to the three
levels of analyses are applied in rich case studies and examples
from different countries, and the book includes guidelines on how
to use them. Special attention is paid to digitisation as an
underlying theme, making this book of interest to researchers,
academics, and students in the fields of strategic management and
technology & innovation management.
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