Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interaction. With the emergence of modern merchandising techniques and a rise in large retail companies, consumers have become increasingly vigilant of practice within the retail industry. Handbook of Research on Retailer-Consumer Relationship Management offers a complete and updated overview of various perspectives relating to customer relationship management within the retail industry and stimulates the search for greater integration of these views in further research. Offering different angles to analyse the exchange between the retailer and the consumer, this handbook is a valuable tool for professionals and scholars seeking to upgrade their knowledge, as well as for upper-level students.

Right now is the time for new opinions and new ideas to be generated and be presented as a solution. With the ever changing economic status of society, prosperity depends on the ability to run and maintain an active equilibrium between society and individuals. Therefore, it is essential for both parties to promote innovation and creativity in order to enable a proper and valuable lifestyle. Digital Economy Innovations and Impacts on Society provides theoretical and practical approaches about digital economy, increasing people s awareness on what the digital economy is and exactly what competitive advantages exist to provide information technology and innovation as its main resources. This publication focuses on rethinking the classical economic theory in the context of new technology, information, and innovation, making it a publication that brings the best research to the forefront for economics and social researchers, academicians, professionals and practitioners.

In the world of economics and business, engaging with loyal customers while also seeking out new, potential customers is a must. With the recent advancements of social media technology, these operations have increased the need for more developed methods to mesh consumer-business relationships and retention. The Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences is a thought-provoking reference source that provides vital insight into the application of present-day customer relationship management within the retail industry. While highlighting topics such as digital communication, e-retailing, and social media marketing, this publication explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships. This book is ideally designed for managers, executives, CEOs, sales professionals, marketers, advertisers, brand managers, retail experts, academicians, researchers, and students.