This volume includes the full proceedings from the 1994 Academy of Marketing Science (AMS) Annual Conference held in Nashville, Tennessee. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

The term 'smart grid' has become a catch-all phrase to represent the potential benefits of a revamped and more sophisticated electricity system that can fulfil several societal expectations related to enhanced energy efficiency and sustainability. Smart grid promises to enable improved energy management by utilities and by consumers, to provide the ability to integrate higher levels of variable renewable energy into the electric grid, to support the development of microgrids, and to engage citizens in energy management. However, it also comes with potential pitfalls, such as increased cybersecurity vulnerabilities and privacy risks. Although discussions about smart grid have been dominated by technical and economic dimensions, this book takes a sociotechnical systems perspective to explore critical questions shaping energy system transitions. It will be invaluable for advanced students, academic researchers, and energy professionals in a wide range of disciplines, including energy studies, energy policy, environmental science, sustainability science and environmental engineering.

The term 'smart grid' has become a catch-all phrase to represent the potential benefits of a revamped and more sophisticated electricity system that can fulfil several societal expectations related to enhanced energy efficiency and sustainability. Smart grid promises to enable improved energy management by utilities and by consumers, to provide the ability to integrate higher levels of variable renewable energy into the electric grid, to support the development of microgrids, and to engage citizens in energy management. However, it also comes with potential pitfalls, such as increased cybersecurity vulnerabilities and privacy risks. Although discussions about smart grid have been dominated by technical and economic dimensions, this book takes a sociotechnical systems perspective to explore critical questions shaping energy system transitions. It will be invaluable for advanced students, academic researchers, and energy professionals in a wide range of disciplines, including energy studies, energy policy, environmental science, sustainability science and environmental engineering.