0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Business strategy

Buy Now

Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference (Paperback, Softcover reprint of the original 1st ed. 2015) Loot Price: R4,599
Discovery Miles 45 990
Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference (Paperback, Softcover reprint of the original 1st...

Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference (Paperback, Softcover reprint of the original 1st ed. 2015)

Elizabeth J. Wilson, Joseph F. Hair Jr

Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science

 (sign in to rate)
Loot Price R4,599 Discovery Miles 45 990 | Repayment Terms: R431 pm x 12*

Bookmark and Share

Expected to ship within 10 - 15 working days

This volume includes the full proceedings from the 1996 Academy of Marketing Science (AMS) Annual Conference held in Phoenix, Arizona. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, marketing management, international marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

General

Imprint: Springer International Publishing AG
Country of origin: Switzerland
Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Release date: October 2016
First published: 2015
Editors: Elizabeth J. Wilson • Joseph F. Hair Jr
Dimensions: 279 x 210 x 18mm (L x W x T)
Format: Paperback
Pages: 304
Edition: Softcover reprint of the original 1st ed. 2015
ISBN-13: 978-3-319-36691-3
Languages: English
Subtitles: English
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-319-36691-2
Barcode: 9783319366913

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

Magda - My Journey
Magda Wierzycka Paperback R350 R273 Discovery Miles 2 730
African Artificial Intelligence…
Mark Nasila Paperback R350 R235 Discovery Miles 2 350
Vusi - Business & Life Lessons From a…
Vusi Thembekwayo Paperback  (3)
R310 R266 Discovery Miles 2 660
Entrepreneurship and How to Establish…
Tersia Botha Paperback  (1)
R454 R383 Discovery Miles 3 830
The Other End Of The Telescope - How To…
Ian Russell Paperback R250 R200 Discovery Miles 2 000
Statistics For Business And Economics
David Anderson, James Cochran, … Paperback  (1)
R2,109 Discovery Miles 21 090
Cultureneering
Ian Fuhr Paperback R310 R266 Discovery Miles 2 660
Legacide - Why Legacy Thinking Is The…
Richard Mulholland Paperback  (1)
R180 R144 Discovery Miles 1 440
Blazing A Trail - Lessons For African…
Lincoln Mali Paperback R369 R317 Discovery Miles 3 170
A Journey Of Diversity & Inclusion In…
Nene Molefi Paperback R674 Discovery Miles 6 740
The Villager - How Africans Consume…
Feyi Olubodun Paperback R250 R200 Discovery Miles 2 000
My Life In Full - Work, Family And Our…
Indra Nooyi Paperback R463 R376 Discovery Miles 3 760

See more

Partners