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Includes new negotiation exercises Includes fresh case study
material with a range of examples drawn from around the world
Further resources are available via a comprehensive companion
website The fully updated ninth edition offers: • An expanded
focus on international perspectives, and greater insight into China
and its emergence as a global economic power • Consideration of
team interactions in complex global environments, including
virtually, while recognizing that individuals have critical
influence on business processes and outcomes • New methodological
tools with reflections and exercises to inspire readers to begin
thinking and acting globally, offering guidance on identifying
salient features of an international business or partnership,
adjusting to novel or unexpected circumstances, and capturing the
perceptions and behaviors of global businesspeople • New chapters
on understanding one’s own organizational culture as a precursor
to conducting business globally, additional material to enhance
business partnership interactions, and strategies for integrating
the global into local operations • Discussion of the wide-ranging
disruptions facing people and business around the world and the
ways in which the global pandemic affected business processes and
practices • Further resources via a companion website, including
an Instructor’s Manual and interactive quiz questions for
students
Includes new negotiation exercises Includes fresh case study
material with a range of examples drawn from around the world
Further resources are available via a comprehensive companion
website The fully updated ninth edition offers: • An expanded
focus on international perspectives, and greater insight into China
and its emergence as a global economic power • Consideration of
team interactions in complex global environments, including
virtually, while recognizing that individuals have critical
influence on business processes and outcomes • New methodological
tools with reflections and exercises to inspire readers to begin
thinking and acting globally, offering guidance on identifying
salient features of an international business or partnership,
adjusting to novel or unexpected circumstances, and capturing the
perceptions and behaviors of global businesspeople • New chapters
on understanding one’s own organizational culture as a precursor
to conducting business globally, additional material to enhance
business partnership interactions, and strategies for integrating
the global into local operations • Discussion of the wide-ranging
disruptions facing people and business around the world and the
ways in which the global pandemic affected business processes and
practices • Further resources via a companion website, including
an Instructor’s Manual and interactive quiz questions for
students
This book offers keen insight and useful lessons underscoring the
value of practice to theory. Conceived by two anthropologists who
lead consulting practices, McCabe and Briody selected contributors
to explore how cultural change happens in a variety of consumer and
organizational contexts. The 12 case studies illustrate the
explanatory potential and the problem-solving strengths of
assemblage theory, and the role of human agency in provoking
cultural change. The case studies are compelling due to connections
between the case narratives and graphics, and researcher engagement
in the pragmatics of implementation-both of which shape and
encourage learning. This volume will be markedly useful to
practitioners engaged in research and implementation. It will also
appeal to students and faculty in a variety of fields including
anthropology, business management, marketing, sociology, cultural
studies, and industrial design.
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