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Cultural Change from a Business Anthropology Perspective (Hardcover)
Loot Price: R2,738
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Cultural Change from a Business Anthropology Perspective (Hardcover)
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This book offers keen insight and useful lessons underscoring the
value of practice to theory. Conceived by two anthropologists who
lead consulting practices, McCabe and Briody selected contributors
to explore how cultural change happens in a variety of consumer and
organizational contexts. The 12 case studies illustrate the
explanatory potential and the problem-solving strengths of
assemblage theory, and the role of human agency in provoking
cultural change. The case studies are compelling due to connections
between the case narratives and graphics, and researcher engagement
in the pragmatics of implementation-both of which shape and
encourage learning. This volume will be markedly useful to
practitioners engaged in research and implementation. It will also
appeal to students and faculty in a variety of fields including
anthropology, business management, marketing, sociology, cultural
studies, and industrial design.
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