Uber Erfolg oder Misserfolg neuer Produkte entscheidet der Markt. Die Innovationsforscher Cooper und Kleinschmidt stellen die Erfolgsfaktoren fur Produktinnovationen vor zeigen die Bedeutung des Lead-user-Ansatzes fur die Zukunft.
"

This guide shows readers how to manage their company's product portfolio for maximum long-term growth. The authors present a practical approach to managing a company's product portfolio as you would a financial portfolio - investing for maximum long-term growth. With its field-tested, step-by-step framework, the book provides corporations and managers with the strategies they need to assess and realign their current R&D operations; determine which products are most worthy of resource allocation; design and implement a portfolio management process; maximize the value of their portfolios; and recognize and solve challenges as they arise. This book should be an essential resource for any company whose profitability, and very existence, relies on the products it chooses to develop and the speed with which it brings them to the market.