A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today's online world
With two-thirds new material and scores of current examples from today's most successful companies, "The Anatomy of Buzz Revisited" takes readers inside the world of word-of-mouth marketing and explains how and why it works.
Based on over one hundred new interviews with thought leaders, marketing executives, researchers, and consumers, "The Anatomy of Buzz Revisited" shows how to:
* Generate "genuine" buzz both online and off.
* Encourage people to talk about your products and services--and help spread the word among their friends, colleagues, and communities.
* Adapt traditional word-of-mouth strategies in today's era of Facebook, YouTube, and consumer-generated media.
Smart, surprising, and filled with cutting-edge strategies and insights, "The Anatomy of Buzz Revisited "is essential for anyone who wants to get attention for a product, message, or idea in today's message-cluttered world.

The new edition of this leading text atlas on corneal topography has been updated to include the latest advances in technology, such as Pentacam and Orbscan. The principles and theory underlying each technology are first clearly explained, and clinical applications are then examined. The authors describe how to use the different technologies and devices, explain the clinical readout with illustrations of normal corneal topography, discuss applications and findings in common disease states, and present the appearances after various corneal surgical procedures. The pros and cons of each system are highlighted. This up-to-date, superbly illustrated book is the most comprehensive guide to corneal topography currently available. It is anticipated that this second edition will become the seminal corneal topography textbook for all with an interest in corneal disease and its management, and refractive surgery.