The Anatomy of Buzz Revisited - Real-life Lessons in Word-of-Mouth Marketing (Paperback, Revised and Updated ed.)

A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today's online world
With two-thirds new material and scores of current examples from today's most successful companies, "The Anatomy of Buzz Revisited" takes readers inside the world of word-of-mouth marketing and explains how and why it works.
Based on over one hundred new interviews with thought leaders, marketing executives, researchers, and consumers, "The Anatomy of Buzz Revisited" shows how to:
* Generate "genuine" buzz both online and off.
* Encourage people to talk about your products and services--and help spread the word among their friends, colleagues, and communities.
* Adapt traditional word-of-mouth strategies in today's era of Facebook, YouTube, and consumer-generated media.
Smart, surprising, and filled with cutting-edge strategies and insights, "The Anatomy of Buzz Revisited "is essential for anyone who wants to get attention for a product, message, or idea in today's message-cluttered world.

General

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!