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Management Science in Hospitality and Tourism is a timely and
unique book focusing on management science applications. The first
section of the book introduces the concept of management science
application in hospitality and tourism and related issues to set
the stage for subsequent sections. Section II focuses on management
science applications with conceptual pieces, empirical
applications, and best practices with examples coming from
different parts of the world and settings. The last section ends
with a chapter focusing on challenges and future research
directions. This book goes beyond revenue management topics and
presents a broad range of topics in management science applications
as they relate to hospitality and tourism cases. Researchers and
students in hospitality and tourism will find this book very useful
since it contains chapters on data analytics, e-commerce and
technology, revenue and yield management, optimization methods,
resource allocation, goal programming, dynamic programming, Markov
chain models, trends analysis and detection, measuring potential
and attractiveness in tourism development, performance measures and
use of indices in hospitality and tourism, and more. There is a
heightened interest in these areas of business applications in
today's data-driven business environment, and this book addresses
that interest. This book is the only comprehensive text on
management science applications in hospitality and tourism. It will
help managers and hospitality and tourism students as future
managers to develop an in-depth understanding of the importance of
data analysis, interpretation, and generating information, and
intelligence for decision making. It covers a broad range of
applications representing different geographic regions of the
world.
Praise for the previous edition: 'To write a good textbook is only
possible with pedagogic sensitivity, significant educational
experiences, and research practice. This book is evidence that the
editors possess all three qualifications. A student-friendly
publication introducing plenty of examples and case studies (and)
encouraging students to acquire the skills needed... this book (is)
a winner.' Annals of Tourism Research 39(3), 2012. Describing the
fundamental elements of research methods for leisure, recreation
and tourism, this new edition of a popular textbook is updated
throughout. It covers the measurement of variables, sampling,
questionnaire design and evaluation methods, and also a wider
discussion of writing proposals, communicating research findings,
cross-cultural research, and the use of new technologies in
conducting research. This new edition includes: - new and expanded
material on visual research methods, nonparametric tests and
sampling to encompass growing areas of research interest; -
pedagogical features and extra citations to create a cohesive
learning experience for students; and - numerous examples from
tourism and recreation literature in every chapter, tying theory
into scenarios students could face in their careers. Written by
internationally renowned researchers in an accessible style, this
book introduces both undergraduate and graduate students to the
vital skills they will need to succeed in the leisure, recreation,
tourism and hospitality industries.
Management Science in Hospitality and Tourism is a timely and
unique book focusing on management science applications. The first
section of the book introduces the concept of management science
application in hospitality and tourism and related issues to set
the stage for subsequent sections. Section II focuses on management
science applications with conceptual pieces, empirical
applications, and best practices with examples coming from
different parts of the world and settings. The last section ends
with a chapter focusing on challenges and future research
directions. This book goes beyond revenue management topics and
presents a broad range of topics in management science applications
as they relate to hospitality and tourism cases. Researchers and
students in hospitality and tourism will find this book very useful
since it contains chapters on data analytics, e-commerce and
technology, revenue and yield management, optimization methods,
resource allocation, goal programming, dynamic programming, Markov
chain models, trends analysis and detection, measuring potential
and attractiveness in tourism development, performance measures and
use of indices in hospitality and tourism, and more. There is a
heightened interest in these areas of business applications in
today's data-driven business environment, and this book addresses
that interest. This book is the only comprehensive text on
management science applications in hospitality and tourism. It will
help managers and hospitality and tourism students as future
managers to develop an in-depth understanding of the importance of
data analysis, interpretation, and generating information, and
intelligence for decision making. It covers a broad range of
applications representing different geographic regions of the
world.
As the field of tourism and hospitality experiences maturity and
scientific sophistication, researchers need to fully understand the
breadth and depth of existing scales that help explain, understand,
monitor, and predict not only behaviour but also consequences of
such behaviour as a function of demand and supply interactions in
the field. By introducing the importance of measurement and scales
and providing groupings of existing scales The Handbook of Scales
in Tourism and Hospitality Research serves as the state of the art
reference book in the field of tourism, hospitality and allied
fields such leisure, recreation, and services management.
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