The only sport marketing textbook aimed at upper-level and postgraduate courses in sport marketing Sport marketing is a core component of all sport marketing and sport business degree courses New edition covers key emerging issues including analytics and data-driven research, digital marketing communications and technologies, emotional intelligence, social entrepreneurship and post-COVID marketing Features in every chapter to encourage critical thinking and to relate theory to real-world practice, including case studies and insights from sports industry practitioners Full suite of ancillary materials, including a test bank, PowerPoint slides and a curriculum guide

Sport events are inextricably linked to the places in which they are hosted. High-profile events require high-quality venues, and the proper management of facilities is crucial to their success. Now in a fully revised and updated new edition, Managing Sport Facilities and Major Events is still the only textbook to introduce the fundamentals of sport facility and event management in an international context. With detailed real-world case studies and insights from professional practice, this book offers a systematic guide to the management issues and practical problems that sports managers must address to ensure financial, sporting, and ethical success. It covers all the key aspects of sport facility and major event management including the bidding process, facility development, risk analysis, budgeting, marketing, branding, and quality assurance, as well as completely new chapters on analytics, impact, and legacy. Now supported by a companion website containing slides, test banks, a glossary, and sample syllabus, this is an invaluable resource for students and practitioners alike and is essential to any course on sport facilities, event management or sport administration.

Sport events are inextricably linked to the places in which they are hosted. High-profile events require high-quality venues, and the proper management of facilities is crucial to their success. Now in a fully revised and updated new edition, Managing Sport Facilities and Major Events is still the only textbook to introduce the fundamentals of sport facility and event management in an international context. With detailed real-world case studies and insights from professional practice, this book offers a systematic guide to the management issues and practical problems that sports managers must address to ensure financial, sporting, and ethical success. It covers all the key aspects of sport facility and major event management including the bidding process, facility development, risk analysis, budgeting, marketing, branding, and quality assurance, as well as completely new chapters on analytics, impact, and legacy. Now supported by a companion website containing slides, test banks, a glossary, and sample syllabus, this is an invaluable resource for students and practitioners alike and is essential to any course on sport facilities, event management or sport administration.

Now in a fully revised and updated fourth edition, Advanced Theory and Practice in Sport Marketing is still the only textbook to introduce key theory and best practice in sport marketing at an advanced level.

The book goes beyond the introductory sport marketing course by exploring advanced marketing theories related to topics such as ethics and social responsibility, international marketing, marketing research and information systems, data analytics, consumer behavior, product and logistics management, branding and brand management, sales management, promotions, social media and networking, destination marketing, and evaluating performance. New to this edition are sections on pricing structures and strategies, experiential marketing, new digital marketing communications and technology, emotional intelligence in sport marketing, and social entrepreneurship. This is also one of the first books to consider the challenges of sports marketing in a post-COVID world. Every chapter contains extended case studies and theory-to-practice insights from marketing professionals around the world.

This is an essential textbook for courses on sport marketing, and invaluable recommended reading for any general course on sport business, sport management, sport development, or marketing.

Ancillary resources include a test bank, PowerPoint slides, and a master course syllabus.

Table of Contents

Prologue: Introduction to the Theory and Practice of Sport Marketing

Part I: Overview of the Sport Marketing Ecosystem

1. Situation Analysis of Sport Marketing

2. Developing the Strategic Sport Marketing Structure

Part II: Identifying Sport Marketing Opportunities

3. Research and Analytics-Driven Information Systems

4. Understanding Sport Consumer Behavior

Part III: Responding to the Sport Marketplace – Product, Price, and Positioning Strategies

5. Product and Service Design and Quality

6. Pricing Structures and Strategies

7. Positioning and Distribution of Products and Services

Part IV: Sport Marketing Communications and the Promotions Mix

8. Branding and Sport Brand Management

9. Sales and Customer Service

10. Sport Marketing Partnerships: From Prospecting to Activation

11. Non-Digital Communications and the Sport Promotional Mix

12. Digital Marketing Communications and Technologies

Part V: Emerging Concepts in Sport Marketing

13. Generating Impacts through Destination Sport Marketing

14. Emotional Intelligence in Sport Marketing

Epilogue: Covid-19 and Post-Pandemic Sport Marketing

Now in a fully revised and updated third edition, Sport Facility Operations Management goes beyond the basic theories of sport facility management to include relevant practical professional experiences connecting facilities, people, and technology.

This is a comprehensive and engaging textbook introducing cutting-edge concepts and best practice in sport facility operations management. Each chapter contains real-world case studies and discussion questions, innovative 'Technology Now' and new ‘Facility Focus’ features, and ‘In the Field’ segments about what is going on in the industry. This new edition also provides new content in the areas of project management, social and digital media, revenue generation and diversification, performance analytics, and impacts and legacies.

This is a vital resource for sport management educators and students, especially those studying facility management. It is also an interesting read for industry professionals working in sport facility management, from grassroots and community complexes to global mega stadiums and arenas.

Dedicated online materials include PowerPoint presentations for each chapter; multiple-choice and essay questions; online appendices with diagrams, schematics, manuals, and forms; a glossary; and a sample master syllabus.

Table of Contents

1. Introduction to Sport Facility Operations Management

Section I: Pre-Management and Pre-Operational Issues in Sport Facilities

2. Ownership Structures

3. Financing Sport Facilities

4. Capital Investment Appraisal

5. Project Management: Planning, Design, and Construction

Section II: Application of Management and Operations Principles for Sport Facilities

6. Organizational Leadership and Human Resource Management

7. Financial Management, Operational Decision Making, and Budgeting

8. Operations Management

Section III: Implementing Sport Facility Operations Management

9. Multichannel Marketing and Communications

10. Revenue Generation and Diversification

11. Customer Experiences: From Event Planning to Activation

12. Legal Issues and Risk Assessment

13. Security Planning for Facility Management

Section IV: Effectiveness of Management and Operations

14. Performance Analytics for Sport Facilities

15. Impacts and Legacies through Sustainability

Effective marketing is essential for any successful sport organization, from elite international teams to local leagues. Now in a fully revised and updated third edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory and best practice at an advanced level. This new edition goes beyond the introductory marketing course by exploring advanced marketing theories related to social responsibility, global issues, information systems, consumer behavior, product management, logistics, sales, promotions, and social/digital/mobile media. New to the edition are sections on branding, destination marketing, and performance evaluation that demonstrate how to measure impacts through sport marketing and how to use analytics to determine sport marketing success. Every chapter contains extended case studies and theory-to-practice insights from marketing professionals around the world and a companion website includes an impressive array of additional teaching and learning resources. Advanced Theory and Practice in Sport Marketing goes further than any other textbook to prepare students for the real world of sport marketing. It is essential reading for any upper-level undergraduate or postgraduate course in sport marketing or sport business.

Effective marketing is essential for any successful sport organization, from elite professional sports teams to local amateur leagues. Now in a fully revised and updated second edition, "Advanced Theory and Practice in Sport Marketing "is still the only text to introduce key theory and best practice at an advanced level.

The book covers every key functional and theoretical area of sport marketing, including marketing research, information systems, consumer behavior, logistics, retail management, sales management, e-commerce, promotions, advertising, sponsorship, and international business. This new edition includes expanded coverage of important contemporary issues, including social responsibility and ethics, social media and networking, relationship and experience marketing, recovery marketing, and social marketing. Every chapter contains extended cases and first-hand accounts from experienced sport marketing professionals from around the world. Following those cases are questions encouraging students and practitioners to apply their theoretical knowledge to real-world situations and to develop their critical thinking skills, while each chapter also includes helpful features such as definitions of key terms, summaries, and guides to further reading. A companion website includes an impressive array of additional teaching and learning resources, including a test bank of exam questions, PowerPoint slides, and extra case studies for lecturers and instructors, and useful web links, self-test multiple-choice questions, and glossary flashcards for students. "

Advanced Theory and Practice in Sport Marketing "goes further than any other sport marketing text in preparing the student for the real world of sport marketing. It is essential reading for any upper-level undergraduate or postgraduate course in sport marketing or sport business, and for anybody working in sport marketing looking to develop and extend their professional skills.