Advanced Theory and Practice in Sport Marketing (Paperback, 3rd Edition)

Now in a fully revised and updated fourth edition, Advanced Theory and Practice in Sport Marketing is still the only textbook to introduce key theory and best practice in sport marketing at an advanced level.

The book goes beyond the introductory sport marketing course by exploring advanced marketing theories related to topics such as ethics and social responsibility, international marketing, marketing research and information systems, data analytics, consumer behavior, product and logistics management, branding and brand management, sales management, promotions, social media and networking, destination marketing, and evaluating performance. New to this edition are sections on pricing structures and strategies, experiential marketing, new digital marketing communications and technology, emotional intelligence in sport marketing, and social entrepreneurship. This is also one of the first books to consider the challenges of sports marketing in a post-COVID world. Every chapter contains extended case studies and theory-to-practice insights from marketing professionals around the world.

This is an essential textbook for courses on sport marketing, and invaluable recommended reading for any general course on sport business, sport management, sport development, or marketing.

Ancillary resources include a test bank, PowerPoint slides, and a master course syllabus.

Table of Contents

Prologue: Introduction to the Theory and Practice of Sport Marketing

Part I: Overview of the Sport Marketing Ecosystem

1. Situation Analysis of Sport Marketing

2. Developing the Strategic Sport Marketing Structure

Part II: Identifying Sport Marketing Opportunities

3. Research and Analytics-Driven Information Systems

4. Understanding Sport Consumer Behavior

Part III: Responding to the Sport Marketplace – Product, Price, and Positioning Strategies

5. Product and Service Design and Quality

6. Pricing Structures and Strategies

7. Positioning and Distribution of Products and Services

Part IV: Sport Marketing Communications and the Promotions Mix

8. Branding and Sport Brand Management

9. Sales and Customer Service

10. Sport Marketing Partnerships: From Prospecting to Activation

11. Non-Digital Communications and the Sport Promotional Mix

12. Digital Marketing Communications and Technologies

Part V: Emerging Concepts in Sport Marketing

13. Generating Impacts through Destination Sport Marketing

14. Emotional Intelligence in Sport Marketing

Epilogue: Covid-19 and Post-Pandemic Sport Marketing

General

Imprint:	Taylor & Francis
Country of origin:	United Kingdom
Release date:	August 2022
First published:	2023
Authors:	Jason D. Hunter • Eric C. Schwarz • Kyle J. Brannigan • Kevin P. Cattani
Dimensions:	246 x 174 x 30mm (L x W x T)
Format:	Paperback
Pages:	336
Edition:	3rd Edition
ISBN-13:	978-1-03-213753-7
Categories:	Books > Sport & Leisure > Sports & outdoor recreation > General Books > Business & Economics > Industry & industrial studies > Service industries > Sport & leisure industries Promotions
LSN:	1-03-213753-3
Barcode:	9781032137537

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!