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Organizational culture is a quiet, but driving, influence on our
perception of a company, whether as a consumer or as an employee.
For instance, we know Southwest Airlines as laid back and friendly.
We think of Google as innovative. To almost every well-known
company we can assign a character. It is now well recognized that
corporate culture has a significant impact on organizational health
and performance. Yet, the concept of corporate culture and culture
management is too often tantalizingly elusive.
Why do some companies continue to be successful while others experience difficulties and even failure? In Leading Strategic Change, Eric Flamholtz and Yvonne Randle demonstrate that the key to long-term organizational success is the ability to adapt to and manage different types of change. Drawing on over 30 years' consultancy experience within major firms, they combine theoretical and practical models of organizational change, together with a new theory of leadership, to build a framework for understanding, planning, and leading change. The scope and value of this framework is then shown in relation to nine real-world case studies, ranging from relatively small companies (IndyMac Bank, Infogix) to large multinationals (Starbucks, Westfield). The focus throughout is to provide practical guidance to those concerned with managing and leading change in organizations. This book is an excellent guide to the many lessons to be learned about successful organizational change.
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