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THE INTERNATIONAL BESTSELLING SENSATION 'The Lean Startup changes
everything.' - Harvard Business Review ---------- Most new
businesses fail. But most of those failures are preventable. The
Lean Startup is a new approach to business that's being adopted
around the world. It is changing the way companies are built and
new products are launched. Essential reading for any ambitious
entrepreneur, The Lean Startup will teach you to identify what your
customers really want. You'll learn how to test your vision
continuously, adapting and adjusting before it's too late. With
over a million copies sold across the globe, now is your time to
think Lean.
Jeff Lawson, developer turned CEO of Twilio (one of Bloomberg
Businessweek's Top 50 Companies to Watch in 2021), creates a new
playbook for unleashing the full potential of software developers
in any organization, showing how to help management utilize this
coveted and valuable workforce to enable growth, solve a wide range
of business problems, and drive digital transformation. From
banking and retail to insurance and finance, every industry is
turning digital, and every company needs the best software to win
the hearts and minds of customers. The landscape has shifted from
the classic build vs. buy question, to one of build vs. die.
Companies have to get this right to survive. But how do they make
this transition? Software developers are sought after, highly paid,
and desperately needed to compete in the modern, digital economy.
Yet most companies treat them like digital factory workers without
really understanding how to unleash their full potential. Lawson
argues that developers are the creative workforce who can solve
major business problems and create hit products for customers-not
just grind through rote tasks. From Google and Amazon, to
one-person online software companies-companies that bring software
developers in as partners are winning. Lawson shows how leaders who
build industry changing software products consistently do three
things well. First, they understand why software developers matter
more than ever. Second, they understand developers and know how to
motivate them. And third, they invest in their developers' success.
As a software developer and public company CEO, Lawson uses his
unique position to bridge the language and tools executives use
with the unique culture of high performing, creative software
developers. Ask Your Developer is a toolkit to help business
leaders, product managers, technical leaders, software developers,
and executives achieve their common goal-building great digital
products and experiences. How to compete in the digital economy? In
short: Ask Your Developer.
Most startups fail. But many of those failures are preventable.
The Lean Startup is a new approach being adopted across the globe,
changing the way companies are built and new products are
launched.
Eric Ries defines a startup as an organization dedicated to
creating something new under conditions of extreme uncertainty.
This is just as true for one person in a garage or a group of
seasoned professionals in a Fortune 500 boardroom. What they have
in common is a mission to penetrate that fog of uncertainty to
discover a successful path to a sustainable business.
The Lean Startup approach fosters companies that are both more
capital efficient and that leverage human creativity more
effectively. Inspired by lessons from lean manufacturing, it relies
on "validated learning," rapid scientific experimentation, as well
as a number of counter-intuitive practices that shorten product
development cycles, measure actual progress without resorting to
vanity metrics, and learn what customers really want. It enables a
company to shift directions with agility, altering plans inch by
inch, minute by minute.
Rather than wasting time creating elaborate business plans, "The
Lean Startup" offers entrepreneurs - in companies of all sizes - a
way to test their vision continuously, to adapt and adjust before
it's too late. Ries provides a scientific approach to creating and
managing successful startups in a age when companies need to
innovate more than ever.
Winner of the Business Book Awards 'Thought Leader' category -----
With his million-copy bestseller The Lean Startup, Eric Ries
launched a global movement. Concepts like minimal viable product,
A/B testing and 'pivoting' changed the language of business. Now he
turns his attention to companies of all sizes - and shows how the
startup ethos can breathe new life into even the largest and most
bureaucratic organisation. In this groundbreaking new book, he
draws on inside stories of transformations at multinationals like
General Electric and Toyota, titans like Amazon and Facebook, and
tech upstarts like Airbnb and Twilio. He lays out a new framework
for entrepreneurial management: a comprehensive approach that kick
starts innovation and delivers sustained growth, even in highly
uncertain environments. The Startup Way is an essential read for
leaders, managers and entrepreneurs at any level. It's a
revolutionary approach to incubating great ideas, turning all teams
into startups, and inspiring everyone to think like an
entrepreneur.
'Worth far more than its cover price ... I wish I'd had it
available to me when I was first looking for startup funding' --
Eric Ries Every startup needs capital, and ambitious startups seek
it on Sand Hill Road - Silicon Valley's dream street for
entrepreneurs. That's where you'll find the biggest names in
venture capital, including the famed VC firm Andreessen Horowitz,
where lawyer-turned-entrepreneur-turned-VC Scott Kupor serves as
managing partner. Whether you're trying to get a new company off
the ground or scale an existing business to the next level, you
need to understand how VCs think. Secrets of Sand Hill Road is the
first book that shows you exactly how VCs decide where and how much
to invest. It will help you get the best possible deal and make the
most of your relationships with VCs. You'll learn, for instance: --
Why most VCs typically invest in only one startup in a given
business category -- Why the talent you need most when raising
venture capital is your storytelling ability -- How to handle a
'down round', when you have to raise funds at a lower valuation
than in your previous round -- Why bridge financing (reopening your
last round to existing investors) is generally a bad idea -- What
to do when VCs get too entangled in the day-to-day operations of
your business -- Why you need to build relationships with potential
acquirers long before you decide to sell Filled with Kupor's
firsthand experiences, insider advice, and practical takeaways,
Secrets of Sand Hill Road is the guide you need to turn yourstartup
into the next unicorn.
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