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When Nancy was in her late twenties, she began having blinding
headaches, tunnel vision, and dizziness, which led to the discovery
of an abnormality on her brain stem. Complications during surgery
caused serious brain damage, resulting in partial paralysis of the
left side of her body and memory and cognitive problems. Although
she was constantly evaluated by her doctors, Nancy's own questions
and her distress got little attention in the hospital. Later,
despite excellent job performance post-injury, her physical
impairments were regarded as an embarrassment to the "perfect" and
"beautiful" corporate image of her employer. Many conversations
about brain injury are deficit-focused: those with disabilities are
typically spoken about by others, as being a problem about which
something must be done. In Living with Brain Injury, J. Eric
Stewart takes a new approach, offering narratives which highlight
those with brain injury as agents of recovery and change in their
own lives. Stewart draws on in-depth interviews with ten women with
acquired brain injuries to offer an evocative, multi-voiced account
of the women's strategies for resisting marginalization and of
their process of making sense of new relationships to self, to
family and friends, to work, and to community. Bridging psychology,
disability studies, and medical sociology, Living with Brain Injury
showcases how-and on what terms-the women come to re-author
identity, community, and meaning post-injury.
Developing an Integrated Marketing Plan introduces students to the
fundamentals of integrated marketing communications. It shows
readers how to create an effective integrated marketing
communications plan that can be used by both marketers and their
clients. Students learn how an integrated marketing plan functions
in the overall marketing communication environment. The book
discusses the role of the target market profile and how to define
objectives and develop strategies. Other topics include
establishing a budget and dealing with media objectives, strategy,
and tactics. The final chapters cover evaluations of the plan and
the importance of creating an integrated marketing communications
campaign plan book. The second edition features new and expanded
coverage throughout, as well as a new Chapter 2. This rewritten
chapter prepares students to complete a hands-on activity as they
read the book: the development of their own comprehensive
integrated marketing plan, beginning with situation analysis and
primary research, progressing through the development of marketing
objectives, creative strategy, budget, and a media plan, and
concluding with creative execution of the full plan. Based on the
author's extensive experience as a professional marketer,
Developing an Integrated Marketing Plan is well-suited to courses
in marketing and advertising communication.
Social Media Marketing provides students with an accessible yet
complete introduction to social media marketing. The book guides
readers through an interactive project that introduces them to key
functional areas of social media marketing, including social
networking, target audience profiles, social media audit, content
marketing, social media analytics, and overall social media
strategy. This hands-on approach helps students better understand
the practical application of theoretical concepts. Additionally,
students get to see strategic marketing in action as they observe
how brand creation works within the social media ecosystem. Social
Media Marketing helps readers understand how the implementation of
a strategic and intentional social media marketing plan can help a
business better connect with customers, generate interest, and
achieve goals. It is an excellent resource for instructors who
teach courses in social media marketing, integrated marketing
communications, and marketing principles.
Jerome H. Neyrey, Professor of New Testament at the University of
Notre Dame since 1992, is widely recognized for his groundbreaking
contributions to social-scientific criticism of the Gospels and the
Epistles. In this Festschrift the contributors notably advance the
cause of social-scientific New Testament study. David Aune writes
on Christian beginnings and cognitive dissonance theory, Zeba Crook
on constructing a model of ancient prayer, Craig deVos on good news
to the poor in Luke, John H. Elliott on envy and the evil eye,
Philip Esler on the development of a non-ethnic group identity in
John, Bruce Malina and John Pilch on the wrath of God, Halvor
Moxnes on masculinity and place in Luke, Douglas Oakman on coinage
in the Judean temple system, Carolyn Osiek on motivation for the
conversion of women in early Christianity, Eric Stewart on the city
in Mark, and Gerd Theissen on early Christian communities and
ancient organizations.
When Nancy was in her late twenties, she began having blinding
headaches, tunnel vision, and dizziness, which led to the discovery
of an abnormality on her brain stem. Complications during surgery
caused serious brain damage, resulting in partial paralysis of the
left side of her body and memory and cognitive problems. Although
she was constantly evaluated by her doctors, Nancy's own questions
and her distress got little attention in the hospital. Later,
despite excellent job performance post-injury, her physical
impairments were regarded as an embarrassment to the "perfect" and
"beautiful" corporate image of her employer. Many conversations
about brain injury are deficit-focused: those with disabilities are
typically spoken about by others, as being a problem about which
something must be done. In Living with Brain Injury, J. Eric
Stewart takes a new approach, offering narratives which highlight
those with brain injury as agents of recovery and change in their
own lives. Stewart draws on in-depth interviews with ten women with
acquired brain injuries to offer an evocative, multi-voiced account
of the women's strategies for resisting marginalization and of
their process of making sense of new relationships to self, to
family and friends, to work, and to community. Bridging psychology,
disability studies, and medical sociology, Living with Brain Injury
showcases how--and on what terms--the women come to re-author
identity, community, and meaning post-injury. In the Qualitative
Studies in Psychology series J. Eric Stewart is a
Clinical-Community Psychologist and Associate Professor of
Interdisciplinary Arts and Sciences at the University of Washington
Bothell.
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