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The year 1609 saw the first appearance of a weekly newspaper in
German. The new medium caught on so quickly that almost every urban
centre soon had a newspaper of its own. The newspapers' main
readership was made up of court representatives, aldermen,
theologicans and scholars but the 'common man' also took a lively
interest. Given their widespread dissemination, these newspapers
were a major factor in the emergence of a uniform national
language. The articles in the present volume examine the textual
structures, syntactic patterns and the vocabulary employed in these
newspapers. The central issue is the emergence and development of
an idiom typical of newspaper style in the 17th century. Further
topics are how up-to-the-minute, accurate and comprehensible the
reporting was and the contemporary critical response to these
newspapers and the language they employed.
This volume supplements existing histories of German by
concentrating on contemporary evaluations of the language through
the various stages of its evolution. Initially, in the 8th century,
it is regarded as barbaric and unsuitable either for praising God
or for the creation of poetry. In the High Middle Ages, German then
models itself on foreign examples and advances first to the status
of a national language and later to international standing. The
efforts at conscious cultivation of the language culminate in the
Classical period. The Romantics recognise the potential it has for
sound effects and emotional expressiveness, Realism explores its
potential for the portrayal of reality. From the 19th century
onwards, there is an emphasis on the preservation of the language
in all its beauty and purity. All those interested in language and
the German language in particular will find in this volume a
carefully documented historical foundation for the discussion of
the >dignity and genius
Aufgabe des Handbuchs ist es, das anerkannte Wissen uber die Medien
zusammenzustellen. Der Weg fuhrt von den technischen und
organisatorischen Voraussetzungen zu den geschichtlichen Grundlagen
und Entwicklungen, wobei Langs- und Querschnitte die Historie
vertiefen. Bei der Darstellung der Mediengegenwart werden Technik,
Organisation, Programme, kommunikative und asthetische Funktionen
sowie Entwicklungstendenzen konzentriert behandelt. Die
Mediengesellschaft wird unter marktstrategischen, politischen,
rechtlichen, ethischen, padagogischen, didaktischen und kulturellen
Aspekten analysiert. Uberblicke uber Forschungsschwerpunkte,
Forschungseinrichtungen sowie Nachbar- und Hilfswissenschaften
geben Moglichkeiten der raschen Orientierung."
Die Buchreihe Konzepte der Sprach- und Literaturwissenschaft gibt
Aufschluss uber Prinzipien, Probleme und Verfahrensweisen
philologischer Forschung im weitesten Sinne und dient einer
Bestimmung des Standorts der Linguistik und Literaturwissenschaft.
Die Reihe ubergreift Einzelsprachen und Einzelliteraturen. Sie
stellt sich in den Dienst der Reflexion und Grundlegung einer
allgemeinen Sprach- und Literaturwissenschaft. Die Bande sind zum
Teil informierende Einfuhrungen, zum Teil wissenschaftliche
Diskussionsbeitrage.
Today, in a 'Visual Age' 'inundated' by images, media communication
is dominated by the text-picture media (newspapers, magazines,
books, posters, comics, etc.) and the picture-text media (films,
TV, video clips, Internet). In these media, the attempt is made to
establish a typical visual idiom alongside the text, a visual
Esperanto or accumulation of 'visiotypes' designed as a guarantee
of universal comprehensibility. Hence there is a need for an
approach providing access to the images, texts and text-picture
combinations, the theories about them in currency, and the central
realizations of these theories in the praxis of the said media. The
book sets out to provide such access, casting light in its later
chapters on the relationship between language and art in the 20th
century.
The volume provides an introduction to the conditions governing the
production and reception of journalistic texts (written and
spoken), including the practical problems involved. Good and bad
examples of texts written for the various media are then discussed.
The genres analyzed are article, report, essay, feature,
interview/talk, gloss, commentary, review, news report, moderation,
portrait, coverage, non-fictional text, story.
The volume provides an introduction to themes and problems central
to the hitherto almost totally neglected phenomenon of
communication in magazines and journals. It considers first of all
the constitution of the concept 'magazine/journal' and traces the
history of magazine and journal titles from the 18th century to the
present. A central concern is to develop a theory of
magazine/journal communication. Distinctions are made between
various types and forms of magazine and journal in their historical
contexts. Subsequently, the specific functions and strongpoints of
the various kinds of magazine and journal are discussed. Special
reference is made to historical developments in the layout of
magazines/journals and the kind of language employed in them.
Further chapters centre on magazine/journal editors and authors,
distribution and circulation, and magazine/journal readers. The
volume closes with a round-up of magazine/journal research,
magazine criticism and a brief history of magazines and journals.
The volume as a whole sets out to provide both a general overview
of the subject and to indicate routes to explore for further
research into an increasingly important mass medium.
The volume provides an introduction to themes and problems central
to the phenomenon of newspaper communication. It considers first of
all the constitution of the concept 'newspaper' and the history of
the emergence of newspaper articles. A central concern is to
develop a theory of newspaper communication. Distinctions are made
between various types and forms of newspaper in their historical
contexts. Central distinctive functions of newspapers are, it
transpires, information and publicity, control and criticism,
education and instruction, advertising and documentation. Special
reference is made to developments in the layout of newspapers and
the kind of language employed in them. Further chapters centre on
newspaper editors and journalists, newspaper distribution and
circulation, and newspaper readers. The volume closes with a
round-up in newspaper research, newspaper criticism and a brief
history of the newspaper. The volume as a whole sets out to provide
both a general overview of the subject and to indicate routes to
explore for further research into what is still our most important
mass medium.
Die Gesellschaft fur deutsche Sprache (GfdS), 1947 als
Nachfolgeorganisation des Deutschen Sprachvereins gegrundet, trat
ein problematisches Erbe an. Die personelle und ideelle
Verflechtung der beiden Einrichtungen trug zunachst zu einer
Konservierung uberkommenen Gedankengutes bei. Erst nach heftigen
internen Debatten uber das Vereinsziel Sprachpflege begann eine
vorsichtige Abgrenzung der GfdS von ihrem Vorganger, in deren Folge
sie sich als anerkannte Sprachpflegeeinrichtung etablieren konnte.
Die Beitrage des Bandes gelten dem vielfaltigen Zusammenhang von
Sprache und Medien. Dabei sind die einzelnen Stadien der
Medienarbeit aufgezeigt. Im Kapitel "Medienproduktion" werden vor
allem verschiedene Aspekte der Nachrichtengestaltung untersucht.
Anschliessend werden einzelne Konstruktionselemente der Medien
behandelt, wobei das Spektrum von der Verwendung der Rhetorik bis
zur Sprachformung in der technischen Dokumentation reicht. Mit der
Eroerterung der Reichweite des linguistischen
Kommunikationsbegriffs beginnt das Kapitel "Medienarten", das die
Besonderheiten einzelner Medien darstellt. Dabei sind auch die
neuen Online-Medien berucksichtigt. Den Schluss des Bandes bilden
zwei Beitrage, die historische und aktuelle Positionen der
Medienkritik vermitteln.
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