* An important book that contribute to the subject matter on a high-level, providing chapters that reflect cutting-edge research topics and subject matters that are topical in the industry such as technology changing expectations and experiences due to the pandemic, sustainability, health and safety. * Holistic and multidisciplinary approach by having both academic and industry contributions that combine relevant issues in food and tourism research and practice * The editors are both leaders and recognised authorities in the discipline of food tourism from an academic and industry context. * The material that will be covered is of international interest as the topics are issues that need to be dealt with regardless of the destination, place, or country

A Proven Path to Online Marketing Success and Lead Generation Businesses are often plagued by similar digital marketing woes: inefficient or fragmented campaigns, the website that just never seems to get done, the Search Engine Optimization vendor that talks over your head, the complete failure to generate leads from your AdWords push. In Blog for Business, small business marketing expert Erik Wolf presents a simple, straight-forward marketing system that begins with content and results in a steady stream of online leads. And perhaps most importantly, Wolf helps readers avoid the marketing gimmicks, shysters and charlatans that will suck your wallet dry without ever delivering any results. Blog for Business will teach you: Why blogging is effective as the foundation for a marketing campaign How to make sure that your website project actually gets done What quality Search Engine Optimization looks like and how to achieve it How to convert more traffic into quality leads No matter what type of business you're in, this book will help you get more from every hour and every dollar you invest in your website and digital marketing efforts.

Why do marketing and branding leave so many entrepreneurs completely + hopelessly confused? Unfortunately sound advice is a rare commodity in today's business world -- practically everyone you meet these days is a self-proclaimed expert looking to line their pockets at your expense. How can you possibly weed through all the noise in the marketplace? How do you discern true expertise from a sales pitch? Marketing: Unmasked lays out the fundamentals of small business branding, marketing, design, websites, and social media in a clear and honest manner, and written by industry insiders who have seen a bit of everything. - How do I name a business? - What's the difference between marketing and advertising? - Is search engine optimization a good investment? - How do I get what I want from my graphic design team? - How in the world can social media work for my business? In Marketing: Unmasked, Erik Wolf and Stephanie Frost -- small business marketing pros -- answer all these questions and more.