This book showcases various methodological approaches to the analysis of organizational talk and text. Arguing that organizations are discursive constructions that are communicatively constituted, the authors use the analysis of transcripts of audio-recordings of naturally-occurring workplace talk and authentic written texts to demonstrate what applied linguistics has to offer to scholarly research into organizations as well as management practice and training. The authors discuss the theoretical underpinnings of discursive approaches to the role language in the communicative constitution of organization, and then each chapter focuses on one particular analytical approach.  The chapters cover conversation analysis; membership categorization analysis, positioning theory; ventriloquism; metaphor analysis; and metadiscourse analysis and computer-mediated discourse analysis. Consequently, this interdisciplinary work presents a number of methods that allow researchers unfamiliar with fine-grained linguistic analyses of naturally-occurring talk and text to explore ways of adding to their repertoire of research skills.

Online writing plays a complex and increasingly prominent role in the life of organizations. From newsletters to press releases, social media marketing and advertising, to virtual presentations and interactions via e-mail and instant messaging, digital writing intertwines and affects the day-to-day running of the company - yet we rarely pay enough attention to it. Typing on the screen can become particularly problematic because digital text-based communication increases the opportunities for misunderstanding: it lacks the direct audio-visual contact and the norms and conventions that would normally help people to understand each other. Providing a clear, convincing and approachable discussion, this book addresses arenas of online writing: virtual teamwork, instant messaging, emails, corporate communication channels, and social media. Instead of offering do and don't lists, however, it teaches the reader to develop a practice that is observant, reflective, and grounded in the understanding of the basic principles of language and communication. Through real-life examples and case studies, it helps the reader to notice previously unnoticed small details, question previously unchallenged assumptions and practices, and become a competent digital communicator in a wide range of professional contexts.

The crucial role language plays in constituting our reality, and in achieving political influence and control, has long been known in scholarship. However, appreciation of the role of language in understanding our social realities and power relations has not been fully translated to education or even to research beyond linguistically focussed academic strands. Bringing together well-established scholars from a range of disciplines, this book demonstrates why language awareness and discourse consciousness should be considered a key skill in business and professional life, and looks closely at language in areas such as entrepreneurship, leadership, human resource management, medical, financial, or business communication, ecology, media, and politics. The authors demonstrate how the understanding of the minutiae of language use in a variety of professional contexts leads to knowledge that will empower future generations of professionals and enable them to develop a self-reflexive, critical, and more ethical practice.