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Books > Reference & Interdisciplinary > Communication studies
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Language Awareness in Business and the Professions (Hardcover)
Loot Price: R2,436
Discovery Miles 24 360
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Language Awareness in Business and the Professions (Hardcover)
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Total price: R2,456
Discovery Miles: 24 560
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The crucial role language plays in constituting our reality, and in
achieving political influence and control, has long been known in
scholarship. However, appreciation of the role of language in
understanding our social realities and power relations has not been
fully translated to education or even to research beyond
linguistically focussed academic strands. Bringing together
well-established scholars from a range of disciplines, this book
demonstrates why language awareness and discourse consciousness
should be considered a key skill in business and professional life,
and looks closely at language in areas such as entrepreneurship,
leadership, human resource management, medical, financial, or
business communication, ecology, media, and politics. The authors
demonstrate how the understanding of the minutiae of language use
in a variety of professional contexts leads to knowledge that will
empower future generations of professionals and enable them to
develop a self-reflexive, critical, and more ethical practice.
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