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Showing 1 - 4 of 4 matches in All Departments

Identifying Hidden Needs - Creating Breakthrough Products (Hardcover)

K. Goffin, F. Lemke, U. Koners

R1,735 Discovery Miles 17 350

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Too many new products fail. Mainly because new products are hard to differentiate from exisiting products and they don't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to acheive this.

Those Early Years - Princeton - Princeton (Hardcover)

Joel F. Lemke

R718 Discovery Miles 7 180

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Identifying Hidden Needs - Creating Breakthrough Products (Paperback, 1st ed. 2010)

K. Goffin, F. Lemke, U. Koners

R1,469 Discovery Miles 14 690

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Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.