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Identifying Hidden Needs - Creating Breakthrough Products (Paperback, 1st ed. 2010) Loot Price: R1,469
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Repayment Terms: R138 pm x 12*
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Identifying Hidden Needs - Creating Breakthrough Products (Paperback, 1st ed. 2010): K. Goffin, F. Lemke, U. Koners

Identifying Hidden Needs - Creating Breakthrough Products (Paperback, 1st ed. 2010)

K. Goffin, F. Lemke, U. Koners

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Loot Price R1,469 Discovery Miles 14 690 | Repayment Terms: R138 pm x 12*

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Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: October 2010
First published: 2010
Authors: K. Goffin • F. Lemke • U. Koners
Dimensions: 235 x 155 x 22mm (L x W x T)
Format: Paperback
Pages: 261
Edition: 1st ed. 2010
ISBN-13: 978-1-349-30531-5
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Industry & industrial studies > General
Books > Business & Economics > Business & management > Management & management techniques > Operational research
Books > Business & Economics > Business & management > Management of specific areas > Research & development management
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Business & management > Business mathematics & systems > General
LSN: 1-349-30531-6
Barcode: 9781349305315

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