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Books > Business & Economics > Industry & industrial studies

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Identifying Hidden Needs - Creating Breakthrough Products (Hardcover) Loot Price: R1,884

Discovery Miles 18 840

Repayment Terms: R177 pm x 12*

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Identifying Hidden Needs - Creating Breakthrough Products (Hardcover): K. Goffin, F. Lemke, U. Koners

Identifying Hidden Needs - Creating Breakthrough Products (Hardcover)

K. Goffin, F. Lemke, U. Koners

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Loot Price R1,884 Discovery Miles 18 840 | Repayment Terms: R177 pm x 12*

Expected to ship within 10 - 15 working days

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Customer Reviews

Too many new products fail. Mainly because new products are hard to differentiate from exisiting products and they don't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to acheive this.

General

Imprint:	Palgrave Macmillan
Country of origin:	United Kingdom
Release date:	February 2010
First published:	2010
Authors:	K. Goffin • F. Lemke • U. Koners
Dimensions:	235 x 155 x 1mm (L x W x T)
Format:	Hardcover
Pages:	261
ISBN-13:	978-0-230-21976-2
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Industry & industrial studies > General Books > Business & Economics > Business & management > Management & management techniques > Operational research Books > Business & Economics > Business & management > Management of specific areas > Research & development management Promotions
LSN:	0-230-21976-4
Barcode:	9780230219762