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Identifying Hidden Needs - Creating Breakthrough Products (Hardcover) Loot Price: R1,987
Discovery Miles 19 870
Repayment Terms: R186 pm x 12*
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Identifying Hidden Needs - Creating Breakthrough Products (Hardcover): K. Goffin, F. Lemke, U. Koners

Identifying Hidden Needs - Creating Breakthrough Products (Hardcover)

K. Goffin, F. Lemke, U. Koners

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Loot Price R1,987 Discovery Miles 19 870 | Repayment Terms: R186 pm x 12*

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Too many new products fail. Mainly because new products are hard to differentiate from exisiting products and they don't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to acheive this.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: October 2010
First published: 2010
Authors: K. Goffin • F. Lemke • U. Koners
Dimensions: 235 x 155 x 1mm (L x W x T)
Format: Hardcover
Pages: 261
ISBN-13: 978-0-230-21976-2
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Industry & industrial studies > General
Books > Business & Economics > Business & management > Management & management techniques > Operational research
Books > Business & Economics > Business & management > Management of specific areas > Research & development management
LSN: 0-230-21976-4
Barcode: 9780230219762

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