The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s. As they illustrate, big data analytics is the engine that drives marketing, providing a forward-looking, predictive perspective for marketing decision-making.

The book presents actual cases and data, giving readers invaluable real-world instruction. The cases show how to identify relevant data, choose the best analytics technique, and investigate the link between marketing plans and customer behavior. These actual scenarios shed light on the most pressing marketing questions, such as setting the optimal price for one’s product or designing effective digital marketing campaigns.

Big data is currently the most powerful resource to the marketing professional, and this book illustrates how to fully harness that power to effectively maximize marketing efforts.

Unlike some other reproductions of classic texts (1) We have not used OCR(Optical Character Recognition), as this leads to bad quality books with introduced typos. (2) In books where there are images such as portraits, maps, sketches etc We have endeavoured to keep the quality of these images, so they represent accurately the original artefact. Although occasionally there may be certain imperfections with these old texts, we feel they deserve to be made available for future generations to enjoy.

Unlike some other reproductions of classic texts (1) We have not used OCR(Optical Character Recognition), as this leads to bad quality books with introduced typos. (2) In books where there are images such as portraits, maps, sketches etc We have endeavoured to keep the quality of these images, so they represent accurately the original artefact. Although occasionally there may be certain imperfections with these old texts, we feel they deserve to be made available for future generations to enjoy.

Unlike some other reproductions of classic texts (1) We have not used OCR(Optical Character Recognition), as this leads to bad quality books with introduced typos. (2) In books where there are images such as portraits, maps, sketches etc We have endeavoured to keep the quality of these images, so they represent accurately the original artefact. Although occasionally there may be certain imperfections with these old texts, we feel they deserve to be made available for future generations to enjoy.

Unlike some other reproductions of classic texts (1) We have not used OCR(Optical Character Recognition), as this leads to bad quality books with introduced typos. (2) In books where there are images such as portraits, maps, sketches etc We have endeavoured to keep the quality of these images, so they represent accurately the original artefact. Although occasionally there may be certain imperfections with these old texts, we feel they deserve to be made available for future generations to enjoy.

Measure, manage and get the most out of your marketing. Key Marketing Metrics is the definitive guide to today's most valuable marketing metrics. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most important metrics, and know exactly how to choose the right one for every challenge. With leading experts, discover how to build your reputation by: Using marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and "triangulate" to optimal solutions Applying high-value metrics for virtually every facet of marketing to maximise the return on your investment and identify the best new opportunities for profit Building models to assist with planning to give you the best tools for decision-making In its third edition, this award-winning book now includes the latest web, online, social, and email metrics, plus new insights into measuring marketing ROI and brand equity.

The Egungun society is one of the least-studied and written-about aspects of African diasporic spiritual traditions. It is the society of the ancestors, the society of the dead. Its primary function is to facilitate all aspects of ancestor veneration. Though it is fundamental to Yoruba culture and the Ifa?u/Oriss?ua tradition of the Yoruba, it did not survive intact in Cuba or the US during the forced migration of the Yoruba in the Middle Passage. Taking hold only in Brazil, the Egungun cult has thrived since the early 1800s on the small island of Itaparica, across the Bay of Saints from Salvador, Bahia. Existing almost exclusively on this tiny island until the 1970s (migrating to Rio de Janeiro and, eventually, Recife), this ancient cult was preserved by a handful of families and flourished in a strict, orthodox manner. Brian Willson spent ten years in close contact with this lineage at the Candomble temple Xango Ca Te Espero in Rio de Janeiro and was eventually initiated as a priest of Egungun. Representing the culmination of his personal involvement, interviews, research, and numerous visits to Brazil, this book relates the story of Egungun from an insider's view. Very little has been written about the cult of Egungun, and almost exclusively what is written in English is based on research conducted in Africa and falls into the category of descriptive and historical observations. Part personal journal, part metaphysical mystery, part scholarly work, part field research, and part reportage, In Search of Ancient Kings illuminates the nature of Egungun as it is practiced in Brazil.