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Key Marketing Metrics - The 50+ Metrics Every Manager Needs To Know (Paperback, 3rd edition)
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Key Marketing Metrics - The 50+ Metrics Every Manager Needs To Know (Paperback, 3rd edition)
Series: Financial Times Series
Expected to ship within 12 - 17 working days
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Measure, manage and get the most out of your marketing. Key
Marketing Metrics is the definitive guide to today's most valuable
marketing metrics. In this thoroughly updated and significantly
expanded book, you will understand the pros, the cons and the
nuances of more than 50 of the most important metrics, and know
exactly how to choose the right one for every challenge. With
leading experts, discover how to build your reputation by: Using
marketing dashboards to view market dynamics from multiple
perspectives, maximize accuracy, and "triangulate" to optimal
solutions Applying high-value metrics for virtually every facet of
marketing to maximise the return on your investment and identify
the best new opportunities for profit Building models to assist
with planning to give you the best tools for decision-making In its
third edition, this award-winning book now includes the latest web,
online, social, and email metrics, plus new insights into measuring
marketing ROI and brand equity.
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