Key Marketing Metrics - The 50+ Metrics Every Manager Needs To Know (Paperback, 3rd edition)

Measure, manage and get the most out of your marketing. Key Marketing Metrics is the definitive guide to today's most valuable marketing metrics. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most important metrics, and know exactly how to choose the right one for every challenge. With leading experts, discover how to build your reputation by: Using marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and "triangulate" to optimal solutions Applying high-value metrics for virtually every facet of marketing to maximise the return on your investment and identify the best new opportunities for profit Building models to assist with planning to give you the best tools for decision-making In its third edition, this award-winning book now includes the latest web, online, social, and email metrics, plus new insights into measuring marketing ROI and brand equity.

General

Imprint:	FT Publishing International
Country of origin:	United Kingdom
Series:	Financial Times Series
Release date:	March 2021
First published:	2021
Authors:	Neil Bendle • Paul Farris • Phillip Pfeifer • David Reibstein
Dimensions:	233 x 157 x 28mm (L x W x T)
Format:	Paperback
Pages:	496
Edition:	3rd edition
ISBN-13:	978-1-292-36086-7
Categories:	Books > Business & Economics > Business & management > Management of specific areas > Budgeting & financial management Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management Books > Business & Economics > Business & management > Sales & marketing > Market research Books > Business & Economics > Business & management > Sales & marketing > Advertising Books > Business & Economics > Business & management > Sales & marketing > Public relations
LSN:	1-292-36086-0
Barcode:	9781292360867

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