0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing > Public relations

Buy Now

Key Marketing Metrics - The 50+ Metrics Every Manager Needs To Know (Paperback, 3rd edition) Loot Price: R1,102
Discovery Miles 11 020
Key Marketing Metrics - The 50+ Metrics Every Manager Needs To Know (Paperback, 3rd edition): Neil Bendle, Paul Farris, Phillip...

Key Marketing Metrics - The 50+ Metrics Every Manager Needs To Know (Paperback, 3rd edition)

Neil Bendle, Paul Farris, Phillip Pfeifer, David Reibstein

Series: Financial Times Series

 (sign in to rate)
Loot Price R1,102 Discovery Miles 11 020 | Repayment Terms: R103 pm x 12*

Bookmark and Share

Expected to ship within 12 - 17 working days

Measure, manage and get the most out of your marketing. Key Marketing Metrics is the definitive guide to today's most valuable marketing metrics. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most important metrics, and know exactly how to choose the right one for every challenge. With leading experts, discover how to build your reputation by: Using marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and "triangulate" to optimal solutions Applying high-value metrics for virtually every facet of marketing to maximise the return on your investment and identify the best new opportunities for profit Building models to assist with planning to give you the best tools for decision-making In its third edition, this award-winning book now includes the latest web, online, social, and email metrics, plus new insights into measuring marketing ROI and brand equity.

General

Imprint: FT Publishing International
Country of origin: United Kingdom
Series: Financial Times Series
Release date: March 2021
First published: 2021
Authors: Neil Bendle • Paul Farris • Phillip Pfeifer • David Reibstein
Dimensions: 233 x 157 x 28mm (L x W x T)
Format: Paperback
Pages: 496
Edition: 3rd edition
ISBN-13: 978-1-292-36086-7
Categories: Books > Business & Economics > Business & management > Management of specific areas > Budgeting & financial management
Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
Books > Business & Economics > Business & management > Sales & marketing > Market research
Books > Business & Economics > Business & management > Sales & marketing > Advertising
Books > Business & Economics > Business & management > Sales & marketing > Public relations
Promotions
LSN: 1-292-36086-0
Barcode: 9781292360867

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

Handbook Of Public Relations
Irma Meyer, Dalien Rene Benecke, … Paperback R592 Discovery Miles 5 920
Personal Selling
M C Cant, A Drotsky Paperback R397 Discovery Miles 3 970
Dynamics Of Public Relations And…
Annette Clear, Maritha Pritchard, … Paperback R486 Discovery Miles 4 860
Public Relations - Theory And Practice
Paperback R336 Discovery Miles 3 360
Customer Services
M C Cant Paperback R308 Discovery Miles 3 080
Outside-in Service Design - A Practical…
Amir Azizpour Paperback R979 Discovery Miles 9 790
Public Relations
Edward L Bernays Hardcover R832 R762 Discovery Miles 7 620
Public management in the information age
F. Minnaar, K. Bekker Book R649 Discovery Miles 6 490
Personal Branding For Entrepreneurs…
Donna Rachelson Paperback R170 R152 Discovery Miles 1 520
Trust Signals - Brand Building in a…
Scott Baradell Hardcover R751 R670 Discovery Miles 6 700
Shutdown Slingshot - Eight Winning…
Glenn McQueenie Hardcover R443 R414 Discovery Miles 4 140
The Digital Pivot - Secrets of Online…
Eric Schwartzman Hardcover R710 Discovery Miles 7 100

See more

Partners