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Exploring the Cloud Computing (CC) commercial landscape as it
matures; this book asserts that the key ingredient in sustaining
the Software as a Service (SaaS) business model is subscription
renewal. Chronicling the evolution and future trajectory of the CC
concept, the authors examine the new paradigm it is creating for
the distribution of computer software applications among
business-to-business (B2B) clients. CC enabled SaaS has been
fundamentally changing the revenue expectations and business model
for the application software industry, and impacting on how SaaS
providers pursue, acquire and retain B2B clients. Securing SaaS
subscription renewal is critical to the survival and prosperity of
this business as attrition can have a significant impact on the
financial viability of SaaS businesses based on this model.
Focusing on the B2B client and the SaaS industry dependency on
renewal subscriptions delivered through the CC channel, the primary
research presented in this book seeks to examine the key drivers
behind the B2B SaaS subscription renewal decision and, in doing so,
to explore the recurring revenue framework for the Cloud SaaS
business.
Encompassing interviews with managing directors and CEOs, this book
explores the role of business outsiders as leaders. Viewing the
term 'outsider' in a broad sense, the book considers leader
background, perspective, gender, training and family membership and
examines the implications, challenges and benefits brought by
outsider leaders to their respective business environments. The
authors explore questions and themes such as how outsider leaders
can enrich an organisation, the importance of relationships and
adopting a 'hybrid' approach, illuminated by interviewee
perspectives. Introducing discussion and analysis through these
narratives, Outsider Leadership distils commonalities to frame
understanding of their experiences.
Exploring the Cloud Computing (CC) commercial landscape as it
matures; this book asserts that the key ingredient in sustaining
the Software as a Service (SaaS) business model is subscription
renewal. Chronicling the evolution and future trajectory of the CC
concept, the authors examine the new paradigm it is creating for
the distribution of computer software applications among
business-to-business (B2B) clients. CC enabled SaaS has been
fundamentally changing the revenue expectations and business model
for the application software industry, and impacting on how SaaS
providers pursue, acquire and retain B2B clients. Securing SaaS
subscription renewal is critical to the survival and prosperity of
this business as attrition can have a significant impact on the
financial viability of SaaS businesses based on this model.
Focusing on the B2B client and the SaaS industry dependency on
renewal subscriptions delivered through the CC channel, the primary
research presented in this book seeks to examine the key drivers
behind the B2B SaaS subscription renewal decision and, in doing so,
to explore the recurring revenue framework for the Cloud SaaS
business.
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