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Industry Trends in Cloud Computing - Alternative Business-to-Business Revenue Models (Paperback, Softcover reprint of the original 1st ed. 2018)
Loot Price: R4,468
Discovery Miles 44 680
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Industry Trends in Cloud Computing - Alternative Business-to-Business Revenue Models (Paperback, Softcover reprint of the original 1st ed. 2018)
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Total price: R4,488
Discovery Miles: 44 880
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Exploring the Cloud Computing (CC) commercial landscape as it
matures; this book asserts that the key ingredient in sustaining
the Software as a Service (SaaS) business model is subscription
renewal. Chronicling the evolution and future trajectory of the CC
concept, the authors examine the new paradigm it is creating for
the distribution of computer software applications among
business-to-business (B2B) clients. CC enabled SaaS has been
fundamentally changing the revenue expectations and business model
for the application software industry, and impacting on how SaaS
providers pursue, acquire and retain B2B clients. Securing SaaS
subscription renewal is critical to the survival and prosperity of
this business as attrition can have a significant impact on the
financial viability of SaaS businesses based on this model.
Focusing on the B2B client and the SaaS industry dependency on
renewal subscriptions delivered through the CC channel, the primary
research presented in this book seeks to examine the key drivers
behind the B2B SaaS subscription renewal decision and, in doing so,
to explore the recurring revenue framework for the Cloud SaaS
business.
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