Industry Trends in Cloud Computing - Alternative Business-to-Business Revenue Models (Hardcover, 1st ed. 2018)

Exploring the Cloud Computing (CC) commercial landscape as it matures; this book asserts that the key ingredient in sustaining the Software as a Service (SaaS) business model is subscription renewal. Chronicling the evolution and future trajectory of the CC concept, the authors examine the new paradigm it is creating for the distribution of computer software applications among business-to-business (B2B) clients. CC enabled SaaS has been fundamentally changing the revenue expectations and business model for the application software industry, and impacting on how SaaS providers pursue, acquire and retain B2B clients. Securing SaaS subscription renewal is critical to the survival and prosperity of this business as attrition can have a significant impact on the financial viability of SaaS businesses based on this model. Focusing on the B2B client and the SaaS industry dependency on renewal subscriptions delivered through the CC channel, the primary research presented in this book seeks to examine the key drivers behind the B2B SaaS subscription renewal decision and, in doing so, to explore the recurring revenue framework for the Cloud SaaS business.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Release date:	November 2017
First published:	2018
Authors:	David Dempsey • Felicity Kelliher
Dimensions:	210 x 148mm (L x W)
Format:	Hardcover
Pages:	205
Edition:	1st ed. 2018
ISBN-13:	978-3-319-63993-2
Categories:	Books > Business & Economics > Business & management > Management of specific areas > General Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Business & management > Business mathematics & systems > General Promotions
LSN:	3-319-63993-5
Barcode:	9783319639932

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