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Model and Data Engineering - First International Conference, MEDI 2011, Obidos, Portugal, September 28-30, 2011. Proceedings... Model and Data Engineering - First International Conference, MEDI 2011, Obidos, Portugal, September 28-30, 2011. Proceedings (Paperback, 2011)
Ladjel Bellatreche, Filipe Mota Pinto
R1,941 Discovery Miles 19 410 Ships in 10 - 15 working days

This book constitutes the refereed proceedings of the First International Conference on Model and Data Engineering, MEDI 2011, held in Obidos, Portugal, in September 2011. The 18 revised full papers presented together with 8 short papers and three keynotes were carefully reviewed and selected from 67 submissions. The papers are organized in topical sections on ontology engineering; Web services and security; advanced systems; knowledge management; model specification and verification; and models engineering.

Digital Marketing Strategies and Models for Competitive Business (Hardcover): Filipe Mota Pinto, Teresa Guarda Digital Marketing Strategies and Models for Competitive Business (Hardcover)
Filipe Mota Pinto, Teresa Guarda
R6,876 Discovery Miles 68 760 Ships in 10 - 15 working days

Modern marketing practices have evolved to become a dynamic meeting point for technology practitioners and business professionals. Digital technologies have added a new paradigm to the way businesses are projected, communicated, and developed through their marketing activities, from message delivery to content production. Digital Marketing Strategies and Models for Competitive Business is a collection of innovative research that seeks to connect theory with application, identifying best practices over digital marketing to business purposes. While highlighting topics including consumer analysis, search engine marketing, and marketing communications, this book is ideally designed for marketers, managers, executives, advertisers, graphic designers, researchers, practitioners, entrepreneurs, policymakers, and educators.

Digital Marketing Strategies and Models for Competitive Business (Paperback): Filipe Mota Pinto, Teresa Guarda Digital Marketing Strategies and Models for Competitive Business (Paperback)
Filipe Mota Pinto, Teresa Guarda
R5,321 Discovery Miles 53 210 Ships in 10 - 15 working days

Modern marketing practices have evolved to become a dynamic meeting point for technology practitioners and business professionals. Digital technologies have added a new paradigm to the way businesses are projected, communicated, and developed through their marketing activities, from message delivery to content production. Digital Marketing Strategies and Models for Competitive Business is a collection of innovative research that seeks to connect theory with application, identifying best practices over digital marketing to business purposes. While highlighting topics including consumer analysis, search engine marketing, and marketing communications, this book is ideally designed for marketers, managers, executives, advertisers, graphic designers, researchers, practitioners, entrepreneurs, policymakers, and educators.

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