|
Showing 1 - 3 of
3 matches in All Departments
Fueled by falling display hardware costs and rising demand, digital
signage and pervasive displays are becoming ever more ubiquitous.
Such systems have traditionally been used for advertising and
information dissemination, with digital signage commonplace in
shopping malls, airports and public spaces. While advertising and
broadcasting announcements remain important applications,
developments in sensing and interaction technologies are enabling
entirely new classes of display applications that tailor content to
the situation and audience of the display. As a result, signage
systems are beginning to transition from simple broadcast systems
to rich platforms for communication and interaction. In this
lecture, we provide an introduction to this emerging field for
researchers and practitioners interested in creating
state-of-the-art pervasive display systems. We begin by describing
the history of pervasive display research, providing illustrations
of key systems, from pioneering work on supporting collaboration to
contemporary systems designed for personalized information
delivery. We then consider what the near future might hold for
display networks -- describing a series of compelling applications
that are being postulated for future display networks. Creating
such systems raises a wide range of challenges and requires
designers to make a series of important trade-offs. We dedicate
four chapters to key aspects of pervasive display design: audience
engagement, display interaction, system software, and system
evaluation. These chapters provide an overview of current thinking
in each area. Finally, we present a series of case studies of
display systems and our concluding remarks.
This book looks at the future of advertising from the perspective
of pervasive computing. Pervasive computing encompasses the
integration of computers into everyday devices, like the covering
of surfaces with interactive displays and networked mobile phones.
Advertising is the communication of sponsored messages to inform,
convince, and persuade to buy. We believe that our future cities
will be digital, giving us instant access to any information we
need everywhere, like at bus stops, on the sidewalk, inside the
subway and in shopping malls. We will be able to play with and
change the appearance of our cities effortlessly, like making
flowers grow along a building wall or changing the colour of the
street we are in. Like the internet as we know it, this
digitalization will be paid for by adverts, which unobtrusively
provide us suggestions for nearby restaurants or cafes. If any
content annoys us, we will be able to effortlessly say so and
change it with simple gestures, and content providers and
advertisers will know what we like and be able to act accordingly.
This book presents the technological foundations to make this
vision a reality.
Today, people living in cities see up to 5000 ads per day, many on
public displays. More and more of these public displays are
networked and equipped with sensors, making them part of a global
infrastructure that is currently emerging. Such displays provide
the opportunity to create a benefit for society in the form of
immersive experiences and relevant content. In this way, they can
overcome the display blindness that evolved over the years. Two
main reasons prevent this vision from coming true: first, public
displays are stuck with traditional advertising as the driving
business model. Second, no common ground exists for researchers or
advertisers that outline important challenges. The main
contribution of this thesis is presenting a design space for
advertising on public displays that identifies important challenges
- mainly from an HCI perspective. The results are envisioned to
provide a basis for future research and for practitioners to shape
future advertisements on public displays in a positive way.
|
|