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Pricing Perspectives - Marketing and Management Implications of New Theories and Applications (Hardcover): S. Rothenberger Pricing Perspectives - Marketing and Management Implications of New Theories and Applications (Hardcover)
S. Rothenberger; Florian Siems
R3,150 Discovery Miles 31 500
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The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies.

Pricing Perspectives - Marketing and Management Implications of New Theories and Applications (Paperback, 1st ed. 2008): S.... Pricing Perspectives - Marketing and Management Implications of New Theories and Applications (Paperback, 1st ed. 2008)
S. Rothenberger; Florian Siems
R2,366 Discovery Miles 23 660 Out of stock

The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies.

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