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Destinationsmarken Im Special Interest Tourismus - Dargestellt Am Beispiel Des Klettertourismus (German, Paperback, 2007 ed.):... Destinationsmarken Im Special Interest Tourismus - Dargestellt Am Beispiel Des Klettertourismus (German, Paperback, 2007 ed.)
Prof Dr Herbert Woratschek; Frank Hannich
R1,405 Discovery Miles 14 050
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Frank M. Hannich untersucht, welchen Beitrag strategische Markenallianzen von Destinationen zur Losung der Problematik der geringen Kundenbindung im Tourismus leisten konnen, wenn dieses durch Variety-Seeking Behavior verursacht wird."

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