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Destinationsmarken Im Special Interest Tourismus - Dargestellt Am Beispiel Des Klettertourismus (German, Paperback, 2007 ed.) Loot Price: R1,384
Discovery Miles 13 840
Destinationsmarken Im Special Interest Tourismus - Dargestellt Am Beispiel Des Klettertourismus (German, Paperback, 2007 ed.):...

Destinationsmarken Im Special Interest Tourismus - Dargestellt Am Beispiel Des Klettertourismus (German, Paperback, 2007 ed.)

Prof Dr Herbert Woratschek; Frank Hannich

Series: Marken- Und Produktmanagement

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Loot Price R1,384 Discovery Miles 13 840 | Repayment Terms: R130 pm x 12*

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Frank M. Hannich untersucht, welchen Beitrag strategische Markenallianzen von Destinationen zur Losung der Problematik der geringen Kundenbindung im Tourismus leisten konnen, wenn dieses durch Variety-Seeking Behavior verursacht wird."

General

Imprint: Gabler Verlag
Country of origin: United Kingdom
Series: Marken- Und Produktmanagement
Release date: April 2008
First published: April 2008
Foreword by: Prof Dr Herbert Woratschek
Authors: Frank Hannich
Dimensions: 210 x 148 x 10mm (L x W x T)
Format: Paperback - Trade
Pages: 165
Edition: 2007 ed.
ISBN-13: 978-3-8350-0883-0
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-8350-0883-8
Barcode: 9783835008830

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