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Iceberg Philanthropy turns traditional planned giving on its head by showing fundraisers how very ordinary donors are making extraordinary gifts to charity in their wills. With a powerful synergy of major gift strategy and direct marketing tactics, Iceberg Philanthropy shows fundraisers how to extend their reach way beyond previous planned giving frontiers. A must read for any fundraiser with an imagination and a sense of humour
At the end of the day, donors are just people. And people go through their days moving between their three natural dimensions - the intellectual, the emotional and the spiritual. If we really want to connect deeply with our donors, we must learn to reach their heads, their hearts AND their souls. For the first time ever, this book tells fundraisers how to connect with donors in all three dimensions. The economics of philanthropy is actually startlingly simple. Loyal donors are the economic engine of any charity's database. Donor loyalty has become the holy grail of fundraising. 3D Philanthropy is really a donor loyalty handbook. To understand 3D Philanthropy is to know how to build donor loyalty. Fundraisers who do that right will be the ones who prosper.
(me)volution is written to help us understand our own power. It is a wake-up call for us, that we might realize that we have both the ability and the tools to begin a conversation for good that can ignite passions and set the world on fire. But more than a wake-up call, it is a confidence-booster. For many of us secretly knowour power. So this book shares the experiences of ordinary people who have changed the world, so that we can see the path and travel it ourselves. This is the path, the journey of (me)volution. (me)volution is a model of how ordinary people go from having a great, powerful ideaabout changing something, to building a movement that actually changes it. It is about seeing and hearing how others have changed their world and mapping that experience so it can be shared. And by sharing it, we hope that (me)volution will help you make your mark, build your legacy, and make your difference. Because all change begins with me. Or in this case, it begins with you.
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