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Research Methods and Data Analysis for Business Decisions - A Primer Using SPSS (Hardcover, 1st ed. 2021): James E. Sallis,... Research Methods and Data Analysis for Business Decisions - A Primer Using SPSS (Hardcover, 1st ed. 2021)
James E. Sallis, Geir Gripsrud, Ulf Henning Olsson, Ragnhild Silkoset
R2,901 Discovery Miles 29 010 Ships in 18 - 22 working days

This introductory textbook presents research methods and data analysis tools in non-technical language. It explains the research process and the basics of qualitative and quantitative data analysis, including procedures and methods, analysis, interpretation, and applications using hands-on data examples in QDA Miner Lite and IBM SPSS Statistics software. The book is divided into four parts that address study and research design; data collection, qualitative methods and surveys; statistical methods, including hypothesis testing, regression, cluster and factor analysis; and reporting. The intended audience is business and social science students learning scientific research methods, however, given its business context, the book will be equally useful for decision-makers in businesses and organizations.

Research Methods and Data Analysis for Business Decisions - A Primer Using SPSS (Paperback, 1st ed. 2021): James E. Sallis,... Research Methods and Data Analysis for Business Decisions - A Primer Using SPSS (Paperback, 1st ed. 2021)
James E. Sallis, Geir Gripsrud, Ulf Henning Olsson, Ragnhild Silkoset
R2,194 Discovery Miles 21 940 Ships in 18 - 22 working days

This introductory textbook presents research methods and data analysis tools in non-technical language. It explains the research process and the basics of qualitative and quantitative data analysis, including procedures and methods, analysis, interpretation, and applications using hands-on data examples in QDA Miner Lite and IBM SPSS Statistics software. The book is divided into four parts that address study and research design; data collection, qualitative methods and surveys; statistical methods, including hypothesis testing, regression, cluster and factor analysis; and reporting. The intended audience is business and social science students learning scientific research methods, however, given its business context, the book will be equally useful for decision-makers in businesses and organizations.

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