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Books > Computing & IT > Computer software packages > Other software packages > Mathematical & statistical software
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Research Methods and Data Analysis for Business Decisions - A Primer Using SPSS (Hardcover, 1st ed. 2021)
Loot Price: R2,885
Discovery Miles 28 850
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Research Methods and Data Analysis for Business Decisions - A Primer Using SPSS (Hardcover, 1st ed. 2021)
Series: Classroom Companion: Business
Expected to ship within 10 - 15 working days
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This introductory textbook presents research methods and data
analysis tools in non-technical language. It explains the research
process and the basics of qualitative and quantitative data
analysis, including procedures and methods, analysis,
interpretation, and applications using hands-on data examples in
QDA Miner Lite and IBM SPSS Statistics software. The book is
divided into four parts that address study and research design;
data collection, qualitative methods and surveys; statistical
methods, including hypothesis testing, regression, cluster and
factor analysis; and reporting. The intended audience is business
and social science students learning scientific research methods,
however, given its business context, the book will be equally
useful for decision-makers in businesses and organizations.
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