Research Methods and Data Analysis for Business Decisions - A Primer Using SPSS (Paperback, 1st ed. 2021)

This introductory textbook presents research methods and data analysis tools in non-technical language. It explains the research process and the basics of qualitative and quantitative data analysis, including procedures and methods, analysis, interpretation, and applications using hands-on data examples in QDA Miner Lite and IBM SPSS Statistics software. The book is divided into four parts that address study and research design; data collection, qualitative methods and surveys; statistical methods, including hypothesis testing, regression, cluster and factor analysis; and reporting. The intended audience is business and social science students learning scientific research methods, however, given its business context, the book will be equally useful for decision-makers in businesses and organizations.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Series:	Classroom Companion: Business
Release date:	November 2022
First published:	2021
Authors:	James E. Sallis • Geir Gripsrud • Ulf Henning Olsson • Ragnhild Silkoset
Dimensions:	235 x 155mm (L x W)
Format:	Paperback
Pages:	258
Edition:	1st ed. 2021
ISBN-13:	978-3-03-084423-3
Languages:	English
Subtitles:	Norwegian
Categories:	Books > Science & Mathematics > Mathematics > Probability & statistics Books > Social sciences > Sociology, social studies > Social research & statistics > General Books > Business & Economics > Business & management > Management of specific areas > Personnel & human resources management Books > Computing & IT > Computer software packages > Other software packages > Mathematical & statistical software Promotions
LSN:	3-03-084423-4
Barcode:	9783030844233

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