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This comprehensive textbook has, at its core, the importance of
linking strategic thinking with action in the management of
tourism. It provides an analytical evaluation of the most important
global trends, as well as an analysis of the impact of crucial
environmental issues and their implications. Fully updated
throughout, this new edition: -Covers forecasting, functional
management and strategic planning; -Includes extra chapters to
incorporate a wider spread of important topics such as
sustainability, authenticity and crisis management; -Contains
pedagogical features throughout, such as learning objectives,
questions and case studies to aid understanding Now in its third
edition, and reviewing the major factors affecting international
tourism management, this well-established student resource provides
an essential overview of strategic management for students and
professionals in the tourism sector.
Strategic Marketing Management: A process based approach integrates
Marketing with other aspects of Management such as strategy,
organisational theory, strategic financial management and
management accounting, HRM, information systems, corporate image
and communications, operations management and logistics. It
provides students with an overview of how marketing fits into the
overall management picture. Strategic Marketing Management: a
process-based approach draws heavily on Business Process
Re-engineering (BPR), a term which, in the past ten years, has
caught the imagination of the business and commercial world.
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