Strategic Marketing Management - A Process Based Approach (Paperback, New edition)

Strategic Marketing Management: A process based approach integrates Marketing with other aspects of Management such as strategy, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate image and communications, operations management and logistics. It provides students with an overview of how marketing fits into the overall management picture. Strategic Marketing Management: a process-based approach draws heavily on Business Process Re-engineering (BPR), a term which, in the past ten years, has caught the imagination of the business and commercial world.

General

Imprint:	Cengage Learning (Emea) Ltd
Country of origin:	United Kingdom
Release date:	November 2009
First published:	November 2009
Authors:	Luiz Moutinho • Geoff Southern
Dimensions:	260 x 196 x 22mm (L x W x T)
Format:	Paperback
Pages:	512
Edition:	New edition
ISBN-13:	978-1-84480-000-1
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	1-84480-000-8
Barcode:	9781844800001

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