|
Books > Business & Economics > Business & management > Sales & marketing
|
Buy Now
Strategic Marketing Management - A Process Based Approach (Paperback, New edition)
Loot Price: R1,160
Discovery Miles 11 600
You Save: R134
(10%)
|
|
|
Strategic Marketing Management - A Process Based Approach (Paperback, New edition)
Expected to ship within 10 - 15 working days
|
Strategic Marketing Management: A process based approach integrates
Marketing with other aspects of Management such as strategy,
organisational theory, strategic financial management and
management accounting, HRM, information systems, corporate image
and communications, operations management and logistics. It
provides students with an overview of how marketing fits into the
overall management picture. Strategic Marketing Management: a
process-based approach draws heavily on Business Process
Re-engineering (BPR), a term which, in the past ten years, has
caught the imagination of the business and commercial world.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
