Strategic Management in Tourism (Paperback, 3rd edition)

This comprehensive textbook has, at its core, the importance of linking strategic thinking with action in the management of tourism. It provides an analytical evaluation of the most important global trends, as well as an analysis of the impact of crucial environmental issues and their implications. Fully updated throughout, this new edition: -Covers forecasting, functional management and strategic planning; -Includes extra chapters to incorporate a wider spread of important topics such as sustainability, authenticity and crisis management; -Contains pedagogical features throughout, such as learning objectives, questions and case studies to aid understanding Now in its third edition, and reviewing the major factors affecting international tourism management, this well-established student resource provides an essential overview of strategic management for students and professionals in the tourism sector.

General

Imprint:	Cabi Publishing
Country of origin:	United Kingdom
Series:	CABI Tourism Texts
Release date:	February 2018
First published:	2018
Editors:	Luiz Moutinho (Professor of BioMarketing and Futures Research) • Alfonso Vargas-Sanchez
Contributors:	Alejandro Perez-Ferrant • Alfonso Vargas-Sanchez • Anne-Mette Hjalager • Brent Ritchie • Dawn Gibson • D. Parra Lopez • Geoff Southern • James Wilson
Dimensions:	246 x 189 x 22mm (L x W x T)
Format:	Paperback
Pages:	378
Edition:	3rd edition
ISBN-13:	978-1-78639-024-0
Categories:	Books > Business & Economics > Business & management > Management & management techniques > General Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry Promotions
LSN:	1-78639-024-8
Barcode:	9781786390240

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