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For courses in Sales and Personal Selling. Extensive, real-world
applications, carefully integrated with current personal selling
concepts. Selling Today: Partnering to Create Value helps students
understand the value of developing their personal selling skills by
exposing them to a careful integration of personal selling academic
theory and real-world applications. And with the largest number of
"learn by doing" materials available in any personal selling text,
Manning/Ahearne/Reece offers instructors a variety of teaching
tools to strengthen the learning process. As the developed nations
of the world transition from a production focus to a
sales-and-service focus, this cutting-edge new edition prepares
students to succeed as members of a new generation of
businesspeople. For courses in Sales and Personal Selling.
Extensive, real-world applications, carefully integrated with
current personal selling concepts. Selling Today: Partnering to
Create Value helps students understand the value of developing
their personal selling skills by exposing them to a careful
integration of personal selling academic theory and real-world
applications. And with the largest number of "learn by doing"
materials available in any personal selling text,
Manning/Ahearne/Reece offers instructors a variety of teaching
tools to strengthen the learning process. As the developed nations
of the world transition from a production focus to a
sales-and-service focus, this cutting-edge new edition prepares
students to succeed as members of a new generation of
businesspeople. Please note that the product you are purchasing
does not include MyMarketingLab. MyMarketingLab Join over 11
million students benefiting from Pearson MyLabs. This title can be
supported by MyMarketingLab, an online homework and tutorial system
designed to test and build your understanding. Would you like to
use the power of MyMarketingLab to accelerate your learning? You
need both an access card and a course ID to access MyMarketingLab.
These are the steps you need to take: 1. Make sure that your
lecturer is already using the system Ask your lecturer before
purchasing a MyLab product as you will need a course ID from them
before you can gain access to the system. 2. Check whether an
access card has been included with the book at a reduced cost If it
has, it will be on the inside back cover of the book. 3. If you
have a course ID but no access code, you can benefit from
MyMarketingLab at a reduced price by purchasing a pack containing a
copy of the book and an access code for MyMarketingLab
(ISBN:9781292060422) 4. If your lecturer is using the MyLab and you
would like to purchase the product... Go to www.MyMarketingLab.com
to buy access to this interactive study programme. For educator
access, contact your Pearson representative. To find out who your
Pearson representative is, visit www.pearsoned.co.uk/replocator
Selling Today helps you understand the value of developing personal
selling skills. The text incorporates academic theory, roleplay
scenarios, real-world applications and ethical dilemmas. With the
largest number of “learn by doing” materials of any personal
selling text, Selling Today offers a wealth of tools to help you
develop an ethical, customer-centered mindset. With new
discussions, scenarios and videos, the 15th Edition prepares you to
succeed as a member of a new generation of sales professionals.
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