Language comprises a major mark of humans compared with other primates and is the main vehicle for social interaction. A major characteristic of any natural language is that the same communication, idea, or intention can be articulated in different ways-in other words, the same message can be "framed" differently. The same medical treatment can be portrayed in terms chance of chance of success or chance of failure; energy reduction can be expressed in terms of savings per day or savings per year; and a task can be described as 80% completed or 20% uncompleted. In this book, contributors from a variety of disciplines-psychology, linguistics, marketing, political science, and medical decision making-come together to better understand the mechanisms underlying framing effects and assess their impact on the communication process.

Language comprises a major mark of humans compared with other primates and is the main vehicle for social interaction. A major characteristic of any natural language is that the same communication, idea, or intention can be articulated in different waysa "in other words, the same message can be "framed" differently. The same medical treatment can be portrayed in terms chance of chance of success or chance of failure; energy reduction can be expressed in terms of savings per day or savings per year; and a task can be described as 80% completed or 20% uncompleted. In this book, contributors from a variety of disciplinesa "psychology, linguistics, marketing, political science, and medical decision makinga "come together to better understand the mechanisms underlying framing effects and assess their impact on the communication process.

Statistical methodology is often conceived by social scientists in a technical manner; they use it for support rather than for illumination. This two-volume set attempts to provide some partial remedy to the problems that have led to this state of affairs. Both traditional issues, such as analysis of variance and the general linear model, as well as more novel methods like exploratory data analysis, are included. The editors aim to provide an updated survey on different aspects of empirical research and data analysis, facilitate the understanding of the internal logic underlying different methods, and provide novel and broader perspectives beyond what is usually covered in traditional curricula.

Statistical methodology is often conceived by social scientists in a technical manner; they use it for support rather than for illumination. This two-volume set attempts to provide some partial remedy to the problems that have led to this state of affairs. Both traditional issues, such as analysis of variance and the general linear model, as well as more novel methods like exploratory data analysis, are included. The editors aim to provide an updated survey on different aspects of empirical research and data analysis, facilitate the understanding of the internal logic underlying different methods, and provide novel and broader perspectives beyond what is usually covered in traditional curricula.